Explore the field of Strategic Communication with an extensive Bachelor’s Degree programme from Murdoch University. This programme provides opportunities for in-depth learning to develop your critical thinking, evaluative and analytical skills through a combination of theoretical and practical components.
To further enhance the breadth of your education, international theories and practices are covered, along with an emphasis on ethical communication and engagement with a diverse range of stakeholders.
In addition to general Public Relations roles, your Degree qualification will provide you specialised career opportunities in areas such as public affairs, community relations, media liaison and online communications.
Acquiring a Major in Strategic Communication helps you remain adaptable and competitive in the PR industry.
Students have the option to enrol for either Single or Double Majors.
Public Relations in Society
Communication Strategy and Planning
Issues and Crisis Management
Building Enterprise Skills
Consulting and Freelancing
Students are required to complete the following common units:
Applicants with a Polytechnic Diploma may be exempted from up to 12 units and can gain entry to Year 2 of the programme. Applicants with a Murdoch University-recognised Kaplan Diploma or a private Diploma may be exempted from up to 8 units and can also gain entry to Year 2 of the programme. The programme can be completed in 16 months instead of 28 months and applicants have the option to enrol for either Single or Double Majors.
The Bachelor’s Degree programme accepts a wide range of qualifications with advanced standing.
Students will attend a combination of lectures, tutorials and workshops in this programme, and they have the flexibility to plan their study schedule and attend classes once or twice a week depending on their study load. Classes are conducted on weekday evenings or weekends to suit the busy schedules of students enrolled in this programme. Each unit is supported with 24 contact hours.
The Pro Vice-Chancellor of Transnational Education & Deputy Dean of Murdoch University are based in Singapore to oversee all academic aspects and ensure a high standard of academic delivery here.
Each unit is assessed by any combination of class participation, written assignments, project or examinations. Assessment methods may vary according to individual unit requirements.
The total fee covers university registration, lectures/tutorials/workshops and assessments such as assignments/tests/examinations/projects (where applicable), programme materials in digital format, Degree (if earned) and transcript.