The Advanced Diploma in Marketing Management programme aims to provide students with a managerial orientation towards marketing. It covers all relevant topics that an informed marketing professional needs to know, as well as providing insights to issues faced in strategic, tactical and administrative marketing.
This is a 8-months part-time programme, covering 6 modules with a total of 216 contact hours.
Classes are usually held 3 times a week.
Modules consists of:
• Research for Marketing Decisions
• Sales Management
• Consumer Behaviour
• Global Marketing
• Integrated Marketing Communications
• Strategic Marketing
Application fee: S$107.00 (Non-refundable)
Total Programme Fee: S$4,601.00*
* All fees inclusive of 7% GST
* Programme fee excludes textbooks
* Note: All fees are subjected to change