Master of Science Digital and Social Media Marketing

Provided by Management Development Institute of Singapore (MDIS)

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Awarded by University of Plymouth


Course introduction

Introduction


This programme aims to equip you with skills necessary in this new reality of marketing, actively participating in the planning, development and deployment of real digital and social media marketing campaigns. The programme aims to produce graduates with:

  • significant knowledge, understanding and skills in digital and social media marketing, to address current and future industry requirements
  • range of transferable skills relevant to a career in digital and social media marketing, such as critical thinking, research and communications skills
  • the ability to learn and work autonomously in the pursuit of creative and digital strategies and business solutions



Curriculum Overview


Programme Structure


Marketing and Strategy
Branding and Marketing Communications
Digital Marketing
Anaytics and Databases
Research Methods for Decision Making
Social Media Theory
Digital Marketing Capstone Project



Entry Requirements


Entry Requirements
A good honours degree, first or second class, or equivalent, in any discipline OR
Mature candidates 30 years and above with 8 years of working experience.

English Language Requirements
At least a Grade 'C6' at GCE ‘O’ Levels in English Language OR
Academic IELTS score 6.5 (with no element below 5.5) OR
MDIS Professional Certificate in English (PCIE) OR
Pass the MDIS English Placement test OR
Equivalent



Duration & Intake


Programme Duration


Full-time: 12 months
Part-time: 20 months



Fees & Funding


Fees & Structure (Local)

 Structure  Tuition Fees  Non-tuition Fees
 Full-time  S$25,145.00  S$700.00 - S$1,700.00
 Part-time  S$24,610.00
Application fees: S$160.50

Fees & Structure (International)
 Tuition Fees  Non-tuition Fees
 S$26,750.00  S$2,700.00 - S$2,800.00
Application fees: S$481.50

Note:
# All application fees are non-refundable.
# All fees quoted are inclusive of GST.
Local: Non-tuition fees for full-time programmes include MDIS membership entrance fee, membership subscription fees, MDIS experience workshop, academic writing workshop, medical insurance and fee protection scheme. 
# Non-tuition fees for part-time programmes include MDIS membership entrance fee, membership subscription fees, MDIS experience workshop, academic writing workshop and fee protection scheme.
International: Non-tuition fees for full-time programmes include MDIS membership entrance fee, membership subscription fees, MDIS experience workshop, academic writing workshop, medical insurance, medical examination and administrative fee.
# Non-tuition fees for international students may vary.
# Non-tuition fees are non-refundable, refer to MDIS refund policy for more details.
 

 

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