Master of Business Administration in International Marketing Awarded by Bangor University

Course introduction

Introduction

This degree is designed for graduates wishing to start, or further develop, careers in marketing. It explores the principles, theoretical concepts and practice of marketing within the context of business and management and will focus on developing academic and applied skills in Marketing including advertising, brand management and loyalty, customer service, public relations and market research.

The programme will also develop students’ knowledge and skills across a broader range of business and management subjects, including organisations, their management and the changing external environment in which they operate and develop students’ ability to take a strategic overview of business and organisational issues.

An important objective is to provide relevant analytical training in the latest strategic, managerial and industrial developments in Marketing both the public and private sectors. We look at marketing at local, national and global levels developing skills in strategic analysis, problem-solving and decision making.

Curriculum Overview

Programme Structure

Marketing Strategy
International Strategic Management
Management Research
Organisations and People
International Marketing
Global Brand Management
International Marketing Communication
Consumers in Global & Digital
Applied Business Projects

Business Planning
E-Business and Value Chain
International Business
Issues in Financial Stability

Entry Requirements

All applicants must be of age 21 and above, and must obtain one of the following requirements:

Entry Requirements
At least a Lower Second Class Honours degree or higher OR
Overseas degree level qualification and grade OR
Mature Candidates of minimum 30 years old with 8 years of working experience

English Language Requirements
IELTS 6.0 (with no element below 5.5) OR
TOEFL internet based test (IBT) 75 (Listening 17, Reading 18, Speaking 20, Writing 18) OR
Pearson PTE 56 (no element lower than 51) OR
Cambridge English Test Advanced - 169 (no element below 162) OR
MDIS Professional Certificate in English (PCIE) OR
Pass MDIS English Placement Test OR
Letter from College/University clearly stating the Medium of Instruction of the highest qualification to be English OR
Equivalent

Duration & Intake

Programme Duration

Full-time: 12 months

Fees & Funding

Fees & Structure (Local)

Structure	Tuition Fees (inclusive of 8% GST)	Non-Tuition Fees (inclusive of 8% GST)
Full-time	S$23,760.00	S$700.00 - S$1,468.00

Application fees: S$162.00

Fees & Structure (International)

Structure	Tuition Fees (inclusive of 8% GST)	Non-Tuition Fees (inclusive of 8% GST)
Full-time	S$27,864.00	S$600.00 - S$2,345.00

Application fees: S$486.00

Note:
# All application fees are non-refundable.
# All fees quoted are inclusive of GST at the prevailing rate.
# Local: Non-tuition fees for full-time programmes include MDIS membership entrance fee, membership subscription fees, MDIS experience workshop, academic writing workshop, medical insurance and fee protection scheme.
# Non-tuition fees for part-time programmes include MDIS membership entrance fee, membership subscription fees, MDIS experience workshop, academic writing workshop and fee protection scheme.
# International: Non-tuition fees for full-time programmes include MDIS membership entrance fee, membership subscription fees, MDIS experience workshop, academic writing workshop, medical insurance, medical examination and administrative fee.
# Non-tuition fees for international students may vary.
# Non-tuition fees are non-refundable, refer to MDIS refund policy for more details.

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About the Institution