BA (Hons) Business and Management

Provided by East Asia Institute of Management (EASB)


Awarded by De Monfort University, Leicester

Course introduction


This is a highly practical course designed for students to gain a broad understanding of key business principles including management, finance and marketing. You can either study a general pathway, giving you the skills you need to understand all elements of what makes a business work, or specialise in business strategy, accounting and finance, human resource management or marketing.

You choose how to structure your course to best reflect your own interests and career ambitons. The broad-based nature of this degree will enhance your employability across a wide section of business disciplines.

Curriculum Overview

Programme Structure

1. Global Strategic Management
2. Global Contemporary Business Issues
3. Managing Change and Innovation
4. Critical Analysis of Organisations
5. Creative Management and Marketing
6. Customer Management

Entry Requirements

  • Relevant EASB Advanced Diploma or Relevant Polytechnic Diploma or equivalent academic qualification from a recognised higher learning institution

Duration & Intake

Programme Duration

Intake dates : 

Nov -3 Feb
Mar-11 May
Jun-3 Aug
Sep-26 Oct

12 months (Full time or part time)

Fees & Funding

Local Full-time/Part-time: $16,500
International: $16,800