ADVANCED DIPLOMA IN DIGITAL MARKETING

Provided by Marketing Institute of Singapore Business School

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Awarded by MARKETING INSTITUTE OF SINGAPORE BUSINESS SCHOOL


Course introduction

Introduction


The Advanced Diploma in Digital Marketing is a professional digital marketing programme specially designed for those who wish to upgrade their knowledge and skills in digital marketing and to advance their career goal.


Intake period:

  • Apr-2020
  • May/June/Aug-2020



Curriculum Overview


Programme Structure


This is a 8-months part-time programme, covering 6 modules with a total of 216 contact hours, and 12 sessions are to be conducted for each module. Classes are usually held three times a week.

Modules consists of:

  • Introduction To Digital Marketing
  • Digital Marketing Communications
  • Consumer Behaviour
  • Advanced Topics In Digital Marketing
  • Strategic Marketing
  • Capstone Project: Digital Marketing Planning And Strategy



Entry Requirements


  • MIS Training Center Diploma in Business; OR
  • Diploma from a local Polytechnic with Business courses taken; OR
  • Diploma in Digital Marketing or the equivalent from a recognised PEI; OR
  • Candidates with other qualifications will be assessed on a case-by-case basis; OR
  • Mature candidates (≥30 years old with 8 years of work experience)


Minimum Age Requirement: 
17 years old and above



Duration & Intake


Programme Duration


8 MONTHS



Fees & Funding


Application fee: S$107.00* (Non-refundable)
Total Programme Fee: S$4,601.00*

* All fees inclusive of 7% GST
* Programme fee excludes textbooks 
* Note: All fees are subjected to change

 

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