Introduction

The Diploma in Business (Mandarin) is designed to introduce students to a wide range of business disciplines at a higher level of study. The program includes aspects of finance, marketing and management to facilitate an understanding of the role of business in today’s commercial world. This course is conducted in Mandarin.

商业管理文凭课程旨在向学生介绍更广泛的商业学科知识，关注拓展学生的视野和思维的启发，提供更高水平的学习环境。 该课程包括管理、财务、市场、贸易等方面的内容，以促进学生对当今国际商业管理理论和运作的理解，保持持续性的竞争力，应付国际化的挑战。

本课程以中文授课。

Area of Studies

The Diploma in Business (Mandarin) consists of 8 modules.
商业管理大专文凭包含8个科目。
Delivery Method：Lectures, group discussions, presentation, case studies.
教学方式：讲座，小组讨论，演讲，案例研究，实地考察等。

Each module is assessed by means of examination and written assignment. The assessment weightage is fixed at 50% for examination and 50% for written assignment for all modules.
所有模块都通过考试和书面作业进行评估。其中占考试50％,书面作业50％。

Students who completed the Diploma in Business (Mandarin) may gain admission to the Advanced Diploma in Business (Mandarin).
完成商业管理大专文凭的学生可以获得商业管理高级大专文凭课程的入学资格。

Module 1    Accounting 会计学
Through course study, students would be able to understand the position, role and the ‘accounting value’ of the accounting system. To achieve this value, the system should accept the changes, the accountant should have the quality and capacity. This module introduces students to basic knowledge of accounting fundamentals and basic analytical skills in a practical environment. , Key topics include an introduction to concepts and principles of accounting, Accounting Statement, Organisation and ethics of accounting, Fixed Assets, Liabilities, Equity, mathematics, etc.
通过本模块课程学习，学生将能够理解会计的地位，作用和“会计价值”。 为了达到这个价值，系统应该接受的变化，会计师应该具备的素质和能力。模块为学生提供了在实际环境中会计基础知识和基本分析技能等。主要内容包括会计概念与原理，会计报表，会计组织与伦理，固定资产，负债，股权，会计数学等。


Module 2    Principles of Management 管理学
This module explores the underpinning theories relating to modern management and examines their application of these to today’s businesses. It covers theory and applications relating to context of management, analysis of internal and external environment, planning and organising, management types, decision-making, organisation structures, evolution and changes, leading and controlling, leadership styles, managing and influencing others, motivation, control activities and performance measurement, international management and current issues.
本模块探讨与现代管理有关的基础理论，并考察它们在当今企业中的应用。 它涵盖了与管理背景，内部和外部环境分析，规划和组织，管理类型，决策，组织结构，演变和变化，领导和控制，领导风格，管理和影响他人，动机， 控制活动和绩效评估，国际管理和当前问题。

 
Module 3    Marketing 市场营销
This module provides students with an understanding of the fundamental principles of marketing and the marketing process in modern organisations. It explores theoretical tools and techniques for analysing major marketing strategies, issues and challenges. Key topics include an analysis of the marketing environment, consumer behaviour, segmentation and positioning, marketing research, marketing mix, services marketing, Internet and social media marketing, marketing strategy and issues in marketing.
本模块为学生提供对现代组织营销和营销过程的基本原理的理解。它探讨分析主要营销策略，问题和挑战的理论工具和技术。主要议题包括营销环境，消费者行为，细分和定位，市场调研，营销组合，服务营销，互联网和社交媒体营销，营销策略和市场营销问题的分析。

 
Module 4    Economics 经济学
This module introduces students to key economic principles and concepts as they apply to the business environment. It examines the effect of supply, demand and price elasticity on market position and competition and also analyses the impact of economic policies on businesses. Key topics include an introduction to economics and the business environment, supply and demand concepts, market structure and the competitive environment and macroeconomics concepts such as fiscal and monetary policy and economic growth, exchange rates, inflation, unemployment and globalisation.statistics, etc..
本单元向学生介绍适用于商业环境的关键经济原则和概念。 它考察了供给，需求和价格弹性对市场地位和竞争的影响，并分析了经济政策对企业的影响。 主要议题包括经济和商业环境介绍，供需概念，市场结构和竞争环境以及宏观经济学概念，如财政和货币政策与经济增长，汇率，通货膨胀，失业和全球化，统计等。

 
Module 5    Customer Service Management 客户服务管理
This module examines the growing uncertainty, increasing competition, and rising client demands on companies around the globe to provide exceptional service and create unprecedented customer value. To achieve this type of breakthrough value, businesses must understand the interrelated behavior and needs of their three key constituencies – clients, employees and investors.
Key topics include an introduction to Customer Service Communication skills, Understand customer retention ,Managing upset and difficult customers ,Measuring customer service and satisfaction, etc.
该模块让学生了解日益增长的激烈竞争以及全球各地公司不断增长的客户需求，以提供卓越的服务并创造前所未有的客户价值重要性。 要实现这种突破性客户价值，企业必须了解其三大关键客户 – 客户，员工和投资者的相互关联的行为和需求。主要介绍课题包括客户服务沟通技巧，管理保留客户，理解客户投诉，提高客户的满意度和忠诚度等。

 
Module 6    Human Resource Management 人力资源管理
This module is to enable students to have an insight of HRM, its application and development so as to improve its theoretical level and operational skills. Through the introduction of HRM theories and application, to realize the objective as well as work efficiency of their workforce, in an organization.
Key topics include an introduction to HR Management and job analysis, Human resource planning, Employee utilization and care，Performance management, Contemporary human resource management challenges ,etc.
本模块旨在让学生对人力资源管理及其应用和发展有深入的了解，从而提高其理论水平和操作技能。 通过引入人力资源管理理论和应用，在一个组织中实现其员工队伍的目标和工作效率。主要内容包括人力资源管理与职位分析，人力资源规划，员工利用与关怀，绩效管理，当代人力资源管理挑战等。


Module 7    International Trade and Practice 国际贸易实务
This subject of study will enable students to have an in-depth understanding, through theoretical studies, of international trade, its characteristics, development as well as an in-sight of the emergence of MNCs. Most importantly, the proper understanding on the operations of the terms used in international business transactions.
Key topics include an introduction to Overview of International Trade ,The Characteristics of International Trade, The International Modes of Payment, Insurance in the International Trade, International Shipping and Shipping Documents, etc.
本模块学生将通过理论研究，深入理解国际贸易特点，发展以及跨国公司的出现。 最重要的是正确理解国际商业交易中的国际贸易术语。
主要议题包括国际贸易概述，国际贸易特点，国际支付模式，国际贸易保险，国际海运和海运文件等。

 
Module 8    Finance 财务管理
This unit is designed to help students understand the company financial director’s roles and responsibilities. At the same time to study all the relevant financial analysis and financial decision-making process used by the basic concepts, principles and tools. Through the course study, students would be able to have a comprehensive understanding of the basic concepts and principles of corporate finance, and methods of financial decision-making
Combination of the financial management theory with business practice, to grasp modern financial development trend.
Key topics include an introduction to Financial Management Environment, Financial Forecasting and Planning, Working capital management, Profit distribution decision, Corporate Financial Analysis, etc.
本模块旨在帮助学生理解公司财务总监的角色和责任。 同时研究所有相关的财务分析和财务决策过程所使用的基本概念，原理和工具。 通过课程学习，学生将能够全面了解公司财务的基本概念和原理以及财务决策的方法，将财务管理理论与商业实践相结合，把握现代金融发展趋势。
主要议题包括财务管理环境介绍，财务预测与计划，营运资金管理，利润分配决策，企业财务分析等。

Entry Requirements

Minimum Age Requirement最低年龄

• Applicants must be 17 years and above 17周岁以上。

• GCE ‘O’ Level or 11 to 12 years of school. GCE ‘O’水准或高中二年以上
• 9 years of school, with 3 years of work experience 初中毕业必须有3年以上工作经验

• Pass in GCE O level Chinese or equivalent 中文通过GCE‘O’水准或同等水平.

Duration & Intake

Programme Duration

 12 months（Full-Time）/ 8 months（Part-Time )

Full Time Intake Dates: 2 March 2020, 6 April 2020, 18 May 2020

Part Time Intake Dates: 8 Feb 2020, 7 March 2020, 7 April 2020, 9 May 2020, 9 June 2020

Fees & Funding

Diploma in Business Mandarin (DBM (M))

Commences on: January, April, July and October

Course Fees

9 Months: $9,900

Total Course Fee: $9,900