Certified Digital Marketing Associate (CDMA)

Provided by Training Vision Institute


Awarded by Digital Marketing Institute

Course introduction


Who is this course for?
Dive into the world of digital marketing, where content is king. In this course, launched in partnership with the Digital Marketing Institute (DMI), you will learn all about the fundamentals of digital marketing, explore related areas such as SEM (search engine marketing) and social customer experience management.
Why it appeals to employers?
Companies now look for talent with the skills to understand, connect and engage with their target audience, and the ability to measure and leverage results to keep business competitive. This course gives you the relevant skills and knowledge to identify your customers’ wants and needs in an instant through data and other digital marketing strategies. This makes targeting easier and more cost-effective compared to traditional marketing methods.
Potential careers
Sales and Marketing, Content Marketing

Why are this certification different?
Blended Learning
Best of both worlds - online and facilitated classroom learning
Problem-Solving Practicum
Interactive learning sessions on real-world business challenges
Fees, Subsidies & Funding
Enjoy subsidised fees by SkillsFuture Singapore
Global Recognition
Earn DMI’s widely recognised Certified Digital Marketing Associate as well as WSQ’s statement of attainments at the same time

Curriculum Overview

Programme Structure

Future-proof your career by gaining the latest and most up-to-date digital marketing skills needed to thrive in today’s ever-evolving digital economy. By becoming a Certified Digital Marketing Associate, you will be prepared to take up a more evolved role in the overall marketing field and ensure you are equipped with the tools and skills needed to create a cohesive, effective online strategy.

Core knowledge for all modules is delivered via blended learning mode with face-to-face classroom sessions and online learning. Almost all modules will involve learning through projects, which may be on an individual or group basis. The online learning content is provided by Digital Marketing Institute and prepares the student for the professional certifications. Highly interactive classroom sessions are facilitated by subject matter experts who are highly qualified with years of domain experience in the world of digital marketing and campaign strategies. These sessions will build the learners’ knowledge and abilities in key areas as defined by the SkillsFuture Singapore (SSG) framework.

Area of Studies

Programme structure - 3 Modules
Module 1: Basic Digital Marketing 
Learn to select marketing channel mixes that best satisfy target markets, and find out how to recommend steps to integrate traditional and digital marketing where applicable.

Module 2: Customer Experience Management 
Analyse implications of customer profiles and buying patterns on the organisation's marketing strategy, and propose customer engagement initiatives.
Module 3: Search Engine Marketing 
Design, analyse, and generate reports for paid search ads optimised for relevant keywords.

Entry Requirements

  • Minimum Higher Nitec; including Certificate in Business Skills, Industrial Technician Certificate and other polytechnic certificates OR
  • At least a C6 pass for English (EL1) at GCE ‘O’ Levels or equivalent OR
  • Recommended to have basic sales and marketing knowledge OR
  • Case by case basis to learners who may not meet the above entry requirements but has extensive and relevant working experiences

Duration & Intake

Programme Duration

Every Tuesday & Thursday (7.00pm to 10.00pm)

Fees & Funding

Funding / Grants
  • Skillsfuture Credit
  • Other grants: SkillsFuture Funding

Certified Digital Marketing Associate Below 40 Singaporeans and PR Singaporeans aged 40 and above Singaporeans aged 35 and above with < $2000 monthly income  
Course Title Full Course Fee per pax
(after GST)
Up to 50% subsidized course fee per pax
(after GST)
Up to 90% subsidized course fees per pax
(after GST)
Up to 95% subsidized course fee per pax
(after GST)
Basic Digital Marketing $1,712.00 $1,112.00 $272.00 $192.00  
Customer Experience Management $1,712.00 $1,112.00 $272.00 $192.00  
Search Engine Marketing $1,712.00 $1,032.00 $712.00 $652.00  
Total Amount $5,136.00 $3,256.00 $1,256.00 $1,036.00  
* All prices are inclusive of 7% GST.
** SkillsFuture Singapore (SSG) subsidy is based on learner's eligibility, fulfilling SSG required attendance hours, deemed competent by SSG via
  criteria such as the passing of assessments and final approval subject to SSG.
- Training Vision Institute reserves the right to bill the learner full course fee in any event that their SSG subsidy for the course is not approved by SSG.
- A non-refundable administration fee of $53.50 for local student and $214 for international student will apply.
- Eligible to use SkillsFuture credits to offset course fees