Diploma in Business Administration (Digital Marketing)

Provided by PSB Academy


Awarded by PSB Academy

Course introduction


The programme offers an applied appreciation of core business disciplines such as accounting, economics, management, marketing and business statistics with a particular emphasis on online acquisition tools like paid search advertising, email marketing, display advertising and search engine optimization (SEO). Students will be equipped with Social Media Marketing knowledge, the ability to use mainstream social media platforms like Facebook, Instagram, YouTube and LinkedIn to generate leads, create engagement and buzz and derive data and insights to improve digital marketing ROI.

Career Opportunities

  • Social Media Marketing (SMM)
  • Content Marketing (CM)
  • Web Analytics (WA)
  • Search Engine Marketing (SEM)
Upon completion of the diploma programme, students can progress on to a UK/AU degree programme with possible completion in 12 months.

Entry Requirements

  • 2 GCE 'A' Levels; OR
  • PSB Certificate in Business Management; OR
  • Mature candidates (≥30 years old with 8 years work experience); OR
  • Candidates with other qualifications will be considered as case-by-case basis

Duration & Intake

Programme Duration

Part Time: 12 months

Fees & Funding

Funding / Grants
  • Skillsfuture Credit

  • Total Programme Fee : S$5,435.60*
* All fees inclusive of 7% GST and may be subject to change annually
* Programme fee excludes textbooks 

Students will enjoy a rebate if they progress to a degree programme. Terms and conditions apply.