Introduction

The Advanced Diploma in Sales and Marketing Management has been developed by London School of Business and Finance (LSBF) as a progression route for students aiming for a Higher Education qualification in the subject area, and/or for students aiming for a career in business and management.

Curriculum Overview

Programme Structure

The aim of the Advanced Diploma in Sales and Marketing Management is to provide students with the opportunity to further develop management and Sales and Marketing Management knowledge based on practical skills gained through successful completion of the LSBF Diploma in Sales and Marketing Management. Holders of the Advanced Diploma will be able to demonstrate detailed knowledge and critical understanding of the major theories in business and management, and of the way in which those theories have developed.

The Advance Diploma in Sales and Marketing Management aims to provide students with:

• The ability to apply underlying concepts and principles of business and management in an employment context
• Knowledge of the main methods of enquiry in the academic study of sales, marketing and management
• An understanding of the limits of their knowledge, and how this influences analyses and interpretations based on that knowledge.

Area of Studies

On successful completion of this programme, students should be able to:

• Demonstrate relevant knowledge and understanding of organisations, the external environment in which they operate and how they are managed
• Apply theory to the solution of familiar and unfamiliar problems within the organisation
• Demonstrate understanding and application of key concepts and principles within the discipline
• Demonstrate understanding of marketing and sales theory and approaches, and their competent use
• Demonstrate effective use of communication and information technology for business applications
• Demonstrate interpersonal skills of effective listening, negotiating, persuasion and presentation

Entry Requirements

• 19 years old or above
• Completion of LSBF Diploma in Sales and Marketing Management (or equivalent programme); or
• Polytechnic Diploma holders in a relevant field of study (with exemptions); or
• Polytechnic Diploma holders in a related field of study (with or without exemptions); or
• Polytechnic Diploma holders in a non-related field of study (with Bridging); or
• Other appropriate qualifications

• Achieved a grade C6 or better in English language O level; or equivalent qualification e.g. IELTS 5.5/TOEFL 550; or
• LSBF PCE Advanced; or
• Completion of a Polytechnic Diploma (or equivalent) delivered and examined in English

Duration & Intake

Programme Duration

COURSE DURATION
Full Time: 8 Months
Contact Hours: Students attend lessons 3 hours per day plus directed/independent study for a period of 8 months from Monday to Friday.

Part Time: 12 Months
Contact Hours: Students attend 3-hr lessons 2 nights a week and scheduled weekends for a period of 12 months.

MODE OF DELIVERY
Lectures, Tutorial, Seminars, Workshops, Case Study and Exercises, Class Discussion

Fees & Funding