Introduction

The study of media, culture and communication is the exploration of the relationship between media, culture and society. In a media-saturated culture, developing a critical awareness of media is crucial to our understanding of contemporary society.

The overall aims of the programme are to:

• Familiarise students with a range of theoretical and methodological approaches to the multidisciplinary field of media, cultural and communication studies
• Provide students with the opportunity to develop specialist knowledge in specific subject areas within this field, whilst maintaining breadth of study across it
• Develop students’ ability to undertake independent research in cultural studies and/or language studies
• Develop students’ knowledge and skills in aspects of discourse analysis
• Introduce students to a range of learning methods and methodological practices appropriate to the different subject areas
• Develop in students a high level of communication skills in the presentation of critical and creative ideas
• Offer students the opportunity to engage in practice to a specialist level in up to one area of media production/practice

Curriculum Overview

Programme Structure

Year 1

• Introduction to Media and Cultural Studies
• Media Histories
• Introduction to Digital Media Cultures
• The Making of Popular Culture
• Introduction to PR Theory and Practice 1
• Digital Fictional Film 1

• Media Studies 1
• Cultural Theory and Popular Culture 1
• Video Documentary Production
• Practical PR, Strategy & Theory
• Digital Fictional Film 2
• Developing Your Media Career

• Media Studies 2
• Media Project
• Cultural Theory and Popular Culture 2
• Advance Public Relations
• Media Ethics

Entry Requirements

Local and International Application
Entry Requirements
All applicants must be of age 17 and above, and must possess one of the following entry requirement:

For Year 1 entry
International Foundation Diploma in Mass Communications awarded by MDIS OR
International Foundation Diploma in Science, Technology, Engineering, Mathematics and Art - Media & Communications
At least two (2) GCE ‘A’ Levels, or equivalent OR
Relevant qualifications awarded by other Private Education Institutions (PEIs) or recognised Higher Education providers in a media-and-communications-related discipline, (which are deemed by the University to be suitable as pathway programmes for entry onto the  Year 1 of the University course) with an entry requirement of 10 years of formal education.

For Year 2 entry
Higher Diploma in Mass Communications awarded by MDIS OR
Relevant diploma level qualifications awarded by other Private Education Institutions (PEIs) or recognised Higher Education providers in a media-and-communications-related discipline, (which are deemed by the University to be equivalent to Year 1 of the University course) with an entry requirement of 12 years of formal education OR
Polytechnic diplomas which have covered the content and learning outcomes of Year 1

For Year 3 entry
Relevant polytechnic diplomas in a media-and-communications-related discipline, (which are deemed by the University to be equivalent to Year 1 AND Year 2 of the University course) with a pass grade OR
Relevant overseas polytechnic diplomas in a media-and-communications-related discipline, (which are deemed by the University to be equivalent to Year 1 AND Year 2 of the University course) with an entry requirement of 10 years of formal education OR
Higher National Diploma (HND) qualifications in media-and-communications-related discipline related disciplines OR
Relevant PEI qualification in a media-and-communications-related discipline (which are deemed by the University to be equivalent to Year 1 AND Year 2 of the University course) with an entry requirement of 12 years of formal education

English Language Requirements
Applicants are required to possess one of the following:
Possess a minimum C6 grade in English at GCE 'O' Level
OR
IELTS score of 6.0 (with no element below 5.5)
OR
MDIS Professional Certificate in English (PCIE)
OR
Pearson PTE 56 (no element lower than 51)
OR
Cambridge English Test Advanced - 169 (no element below 162)
OR
Pass the MDIS English Placement Test
OR
Letter from College/University clearly stating the Medium of Instruction of the highest qualification to be English
OR
Equivalent

All applications are subjected to university's approval.

 

Duration & Intake

Programme Duration

Year 1 Entry
Full-time  : 27 months
Part-time : 36 months

Year 2 Entry
Full-time  : 18 months
Part-time : 24 months

Year 3 Entry
Full-time  : 9 months
Part-time : 12 months

Fees & Funding

Fees & Structure (Local)