Master of Business Administration (Marketing)

Provided by DIMENSIONS International College


Awarded by Cardiff Metropolitan University, UK

Course introduction


Cardiff Metropolitan University
Located in a vibrant European capital city, Cardiff Metropolitan University is a thriving and modern university. Integral to the city of Cardiff for more than 150 years, they continue to invest in their students’ future with a focus on student employability and enhancing the student experience; providing education and training opportunities of the highest quality to students from over 140 countries worldwide.

Cardiff Metropolitan University is a research and business orientated university. Research is at the heart of Cardiff Met and its Schools, engaging in research that is at the interface of new knowledge creation and its application. With an excellent track record in applied research, supported by a strong base of expertise and advanced scholarship, the University’s research has direct application in business, industry, the professions and the community at large.

Cardiff Metropolitan University is proud to educate students from over 140 countries worldwide and be associated with a number of high-calibre partners in the UK and internationally.

For updated and accurate information of Cardiff Metropolitan University, please visit their website at

Programme Introduction

The heart of a successful business lies in its implementation of effective marketing and sales strategies. Ideally designed for fresh graduates and marketing managers who are keen to advance their careers in the marketing sector, the Master of Business Administration (Marketing) programme deepens their understanding in the areas of advertising, public relations, promotions and sales.

Besides the seven compulsory core modules, students are required to complete a dissertation research project. The compulsory core modules focus on the effective management concepts and global marketing strategies. Resultantly, students will be able to differentiate between the types and classes of customers as well as their buying behaviour.

Upon successful completion of this programme, qualified students will be awarded with the Master of Business Administration (Marketing) degree by Cardiff Metropolitan University. In addition, graduates will be thoroughly prepared to thrive in professions ranging from sales manager to marketing manager, etc.

DIMENSIONS International College is an approved academic partner of Cardiff Metropolitan University for the above programme.

Curriculum Overview

Programme Structure


  • To hone students’ understanding with regard to management concepts and global marketing strategies
  • To provide students with the knowledge needed to review relevant motivational theories and differentiate between the types and classes of customers as well as their buying behaviour
Designed for
  • Degree holders who are keen to acquire an in-depth marketing knowledge and drive strategic initiatives in the creation of new concepts, products and services.
  • Existing human resource specialists, public relations specialists, sales managers, marketing specialists, sales representatives and marketing managers who desire to hone their skills and deepen their expertise.

Area of Studies

Course Structure
Master of Business Administration (Marketing) consists of 5 core modules, 2 compulsory elective modules and a final dissertation.

  • People and Organisations
  • Accounting for Decision Makers
  • Operations Management
  • Marketing
  • Strategic Management
  • Buyer Behaviour and Relationship Marketing (Elective)
  • Strategic Global Marketing (Elective)
  • Dissertation
Course Outline
  • Outline for People and Organisations
  • Outline for Accounting for Decision Makers
  • Outline for Operations Management
  • Outline for Marketing
  • Outline for Strategic Management
  • Outline for Buyer Behaviour and Relationship Marketing (Elective)
  • Outline for Strategic Global Marketing (Elective)
  • Outline for Dissertation
Scope of Study
Theories, case analysis and practices in the area of business administration and management

Delivery Mode
Classroom lectures and tutorials; case studies, group-based discussion, coursework, project and research activities

  • Full-time: 12 months Institutional Training
  • Part-time: 15 months Institutional Training
  • Maximum allowed period for a student to complete the course is 36 months, subject to the approval from the Cardiff Metropolitan University, UK.
Opportunities for Further Education/Career Pathway
Students may consider progressing to a Doctoral degree of relevant discipline in any Universities subject to their acceptance.

  • Graduates progression pathway is subject to the respective Institutions’/Universities’ entry requirements at the point of application.
  • Foreigner’s application for jobs in Singapore is subject to the approval from the Ministry of Manpower of Singapore (MOM). DIMENSIONS DOES NOT GUARANTEE any success rate of approval.

Entry Requirements

Entry Requirements
Academic Level:

One of the following must be fulfilled:

  • A degree from a recognised university with a minimum of a 2:2 classification;
  • Hold a professional or other qualification which is deemed as acceptable for admission by Cardiff Metropolitan University and have held a responsible position for a minimum of 5 years.
Selection for this course is through an application form and, where necessary, an interview.

English Proficiency: Applicants must have an IELTS score of at least 6.0 or pass the Certificate in Academic English Level 6 conducted by DIMENSIONS or pass the English Proficiency Test at equivalent level conducted by DIMENSIONS or its equivalent. English proficiency may be considered to have been met and an IELTS score may not be required if applicant possesses a highest qualification where English was the sole medium of instruction.

Duration & Intake

Programme Duration

Class Periods
Monday to Friday: 9.30am – 12.30pm and/or 1.45pm – 4.45pm
5 sessions per week, 3 contact hours per session

Weekday (Monday to Friday)
Sessions will be conducted from 7.00pm to 10.00pm
and / or
Weekend (Saturday and/or Sunday)
Sessions will be conducted within 9.00am to 6.00pm
1-2 sessions per week, 3 contact hours per session

Examination Period
Assessments in course and / or at the end of semester

Assessment Methods

Module Name Assessment Methods (Weighting)
People and Organisations Portfolio (100%)
Accounting for Decision Makers Time Constrained Test Multiple Choice
Questions (50%);
Examination (50%)
Operations Management Coursework (100%)
Marketing Coursework (50%); Examination (50%)
Strategic Management Portfolio (50%); Examination (50%)
Buyer Behaviour and Relationship Marketing WRIT1 – Coursework (50%); WRIT2 – Coursework (50%)
Strategic Global Marketing Group Research and Individual Report (50%); Integrated Assignment (50%)
Dissertation Dissertation (100%)

Assessment Grading Criteria
70% – 100%
Merit: 60% – 69%
Pass: 40% – 59%
Fail: 0% – 39%

Expected Examination Results Release Date
Not more than 3 months after the final assessment

Qualification Award
Master of Business Administration (Marketing) awarded by Cardiff Metropolitan University, UK

Graduation Requirements
A “Pass” in all assessments of all modules

Note 1: International Student must achieve at least 90% attendance rate (ICA Requirement).
Note 2: International Student must not be absent for more than 7 consecutive days without valid reason (ICA Requirement).
Note 3: Students who do not require ICA’s student’s pass must achieve at least 80% attendance rate.Our College only accept medical certificates as proof for absenteeism. Any other documents should only be accepted on a case-by-case basis with full justification and be acceptable by ICA.
Note 4: In the first week of studies, an induction session will be conducted. The students will be briefed by the Academic Staff on full details of the course including scheme of work, timetable, assessments and grading, assessment and exam dates and venue and many other academic matters.
Note 5: DIMENSIONS has the right to cancel a class/an intake if the minimum number of students enrolled is less than 10 for any programme per class. Students may enroll into a later intake, if any, or withdraw from course. (For refund, please refer to our Refund Policy).
Note 6: Students (both international and local) must achieve an attendance rate of 80% and above in order to qualify for examinations.

Fees & Funding


1. Application Fee (Non – refundable) S$500.00
2. Tuition Fee S$19,800.00
3. Registration Fee For Overseas University S$3,500.00
4. Administrative Fee S$510.00
5. Examination Fee S$1,200.00
6. Course Material S$980.00
7. Medical Check-Up Fee S$60.00
8. International Student Management Fee S$500.00
9. ICA Processing and Student’s Pass Fee S$120.00
7% GST S$1,901.90
Total S$29,071.90


1. Application Fee (Non – refundable) S$100.00
2. Tuition Fee S$14,000.00
3. Registration Fee For Overseas University S$3,500.00
4. Administrative Fee S$300.00
5. Examination Fee S$1,200.00
6. Course Material S$980.00
7% GST S$1,405.60
Total S$21,485.60

Miscellaneous Fees

1. Loss of Student’s Pass (For Student’s Pass holder only) S$278.20
2. Renewal of Student’s Pass (For Student’s Pass holder only) S$128.40
3. Administrative Fees for Extension / Replacement of Student’s Pass (For Student’s Pass holder only) S$535.00
4. Additional Book Fee Per Book S$107.00
5. Appeal for Result Fee Per Module S$160.50
6. Academic Status Certification Fee Per Certification Letter S$53.50
7. Late Payment Fee S$107.00
8. Documents Courier Services Fee Per Delivery S$53.50
9. Re-enrolment Fee S$535.00
10. Course Deferment Fee S$374.50
11. Graduation Ceremony Fee Subject to University / DIMENSIONS’ prevailing charges
12. Re-assessment Fee Per Module S$481.50

Note 1: All miscellaneous fees are inclusive of 7% GST.
Note 2: Total course fees paid (except application fee and GST) by students are protected under the Fee Protection Scheme (FPS).
Note 3: All students must sign the Advisory Note to Student before signing the Standard PEI-Student Contract.
Note 4: The Standard PEI-Student Contract must be signed by the student prior to making course fees payments to DIMENSIONS.
Note 5: The course fees shown above are effective from 20th June 2017. DIMENSIONS reserves the right to make necessary amendments to the course fees without prior notice.

Payment Mode

For more information on Payment Mode, please go to :

For more information on Fee Protection Scheme (FPS), please go to :

For further details, please contact your Admissions Officer at 6334 0600.