Relationship Marketing


Course introduction

It also shows how organisations and businesses can grow by winning more customers and improve customer loyalty through relationship marketing methodologies. Organisations and the participants alike will definitely find this dynamic and entertaining course an enriching experience and gain strong competitive advantage.

Target Audience

Personnel who engage in the planning, development and management of relationship marketing strategies. These also include sellers and marketers and product managers, marketing analysts, strategic planners, business managers and anyone who wants to win more customers, improve loyalty and increase their revenue.

Course Outline


At the end of the course, participants will be able to:

  • Be aware and understand the importance of relationship marketing
  • Design powerful relationship marketing strategies to win customers
  • Understand how to gain customer loyalty and retain their business
  • Enhance their current marketing campaigns with better relations
  • Display awareness of marketing tools and using them to advantage
  • Develop trust, respect and integrity with their customers
  • Create ways to outwit their competitors
  • Receive a better understanding of how relationship marketing makes the customers want to continue the business
  • Discover ways to increase revenue through relationship marketing
  • The importance of relationships and relationship marketing
  • Understanding how the roles and trends of marketing has changed over the years
  • How relationship marketing can explode their sales?
  • What do customers want, really?
  • Creating strategies that win customers over
  • What will improve the loyalty of customers?
  • Proven relationship marketing tactics and strategies
  • What is customer value and how does it drive the revenue of your organisation
  • Retaining your customers: how to keep them coming back for more
  • The principles behind customer interactions
  • Avoid mistakes in handling relationships with customers
  • Handling tough customers: What to do to turn it positive?
  • The role of the feedback: How to use it to your advantage?
  • Real examples of relationship marketing in successful organisations
  • How to let your customers advertise for you without paying them?
  • More strategies to further increase customers and improve loyalty
  • The future of relationship marketing: how to enhance it more
  • employ powerful and dynamic presentations techniques that will increase knowledge, enhance learning, heighten motivation and awareness
  • include role play sessions and other experiential activities to make learning more effective and real
  • include interactive tools to “probe the comfort zone”
  • include group discussions and feedback to maximize the participants’ learning abilities

Trainer Profile

Wekie Tay

Wekie is an established regional Trainer, a sough-after Speaker, a published author as well as a Professional Excellence Consultant. He takes immense interest in the various aspects of human development and the dynamism of its interaction process. He also brings with him more than 21 years of experience in conducting numerous talks, training workshops and keynote speeches for hundreds of multi-national corporations, government agencies,
organisations, and schools on a myriad of professional development and life skills. He has trained and spoken to hundreds of organisations and over 100,000 individuals in his seminars, workshops and coaching throughout Singapore, USA, Indonesia, Thailand, Brunei, Hong Kong, Macau, Vietnam and other regions.

Wekie's various expertise and topics trained include leadership empowerment, Neuro Linguistic Programming (N.L.P), persuasion, sales and marketing, negotiation, customer service, presentation and public speaking skills, interviewing skills, creative thinking, problem solving, education, communication, studying and learning skills, thinking and mind-brain power, enrichment management, group and teambuilding dynamics, human resource, enrichment, Dating,
Attraction and Relationships (DARE), emotional management, stress management, work-life balance, motivation and life passion, confidence building, belief empowerment and more.

He is a Bilingual Neuro-Linguistic Programming Trainer, Master Practitioner and Design Human Engineer. Wekie is also a Graduate and Practitioner in Mind Mastery and an American Management Association Certified Trainer. He is a Distinguished Toastmaster, Public Speaking Contests winner and has served as Division Governor in addition to receiving various awards.

Wekie is also regularly featured and interviewed by the media such as The New Paper, LianHe ZaoBao, The Straits Times, LianHe WanBao, Radio 95.8FM and 97.2FM and is fluent in Mandarin. Wekie is also the co-author of the international book, The DNA of Success Stories: How to Maximize Success in Your Life, together with Jack Zufelt, recipient of The Presidential Medal of Merit by United States President, Jack Canfield, co-creator of The Chicken Soup for the Soul series, Brian Tracy, best-selling author, The 21 Success Secrets of Self-Made Millionaires, and other international success authors.

He currently works with various groups of companies and professionals to help boost their productivity, presentation, sales and negotiation. They have in turn brought in and produced millions of dollars in sales and investments. He is also presently mentoring and coaching trainers, organizations, groups and individuals to enhance their professional excellence, relationships and communication. Dedicated to sharing ideas to Excel Beyond Excellence, Wekie also adds greater value to his participants and associates through his website: In training, Wekie provides realistic cases to enhance participants' learning and application of the different skills. He is actively conducting seminars and trainings for a variety of institutions while working on producing curricula on leadership empowerment, sales and marketing, negotiation, strategic management, dating, attraction and relationships, communication and
public speaking skills as well as other essentials for maximized living and professional excellence.

Some of the Institutions and Companies trained by Wekie Tay include:
- Singapore International Airlines
- Singapore Power
- Singapore Mass Rapit Transport
- Singapore Armed Forces
- Ministry of Education
- Ministry of Manpower
- Ministry of Home Affairs
- Ministry of Finance
- Ministry of National Development
- Infocom Development Authority
- National University of Singapore
- Nanyang Technological University
- Temasek Polytechnic
- Ngee Ann Polytechnic
- Nanyang Polytechnic
- National Library Board
- Inland Revenue