Effective Telemarketing Techniques


Course introduction

Effective Tele-Marketing is an intensive workshop that will enable the participants to be aware of having the right attitude and telephone techniques in getting deals, sales or orders as well as improving customer relationships. They will also gain much greater perspectives into the importance of building the right corporate image by having the service mindset, the type of customers they are interacting with as well as how they can further powerfully enhance their telemarketing skills for long-lasting and satisfying impact on their customers.

Course Benefits

Upon completion of this workshop, participants will be able to:

  • Apply telephone strategies to close deals and improve sales results
  • Employ effective telephone marketing techniques with confidence to build rapport
  • Display the right attitude and service mindset in servicing customers
  • Utilise various NLP techniques for better quality customer relationship
  • Learn how to manage conflict and objections of customers through phones
  • Experience increased competency in handling difficult types of customers
  • Provide distinctive deals and sales service to customers from the heart using tele-marketing methods
  • Enhance the positive value and professional image of the organisation
  • Create a delightful phone experience for the customers to boost their satisfaction
  • Increase professional productivity through positive customers interaction via the telephone

Target Audience

Businessmen, general managers, marketing managers, sales managers, entrepreneurs, customer service managers, sales and marketing executives, retailers. Suitable for participants from any segment of the consumer, business, industrial or service industry who utilise the phone for their marketing and sales. 

Course Outline

  1. How to Prepare Yourself for Effective Tele-Marketing?
  2. The Professional and Positive Attributes of a Telephone Marketer and Salesperson
  3. Understanding the Psychology of Your Customers During the Phone Call
  4. The Essentials and Fundamentals For Great Telephone Marketing, Selling and Deals Closing
  5. Common Telephone Selling Mistakes and how to Avoid Them
  6. Your Voice: Why Does it Matter So Much and How Can it Help?
  7. Working on the Way You Speak: Making Impressions Favourable
  8. Winning the Customers’ Hearts and Minds by Adding Value
  9. Rapport Building with Customers through the Telephone
  10. Dealing with Conflict and Objections over the Telephone
  11. Telephone Marketing Strategies for Handling Difficult Customers
  12. Phone Deals Closing Techniques, Strategies and Scripts
  13. Persuasive and Linguistic Patterns for Selling and Getting Deals
  14. Strategies for Quick Thinking Over the Phone
  15. Projecting a Professional Corporate Image to the Customers and the Public
  16. Resources to Give Customers Even More Positive Satisfying Marketing Experience

Available Course Sessions

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Trainer Profile


Wekie is an established regional Trainer, a sough-after Speaker, a published author as well as a Professional Excellence Consultant. He takes immense interest in the various aspects of human development and the dynamism of its interaction process. He also brings with him more than 21 years of experience in conducting numerous talks, training workshops and keynote speeches for hundreds of multi-national corporations, government agencies, organisations, and schools on a myriad of professional development and life skills. He has trained and spoken to hundreds of organisations and over 100,000 individuals in his seminars, workshops and coaching throughout Singapore, USA, Indonesia, Thailand, Brunei, Hong Kong, Macau, Vietnam and other regions.

He is a Bilingual Neuro-Linguistic Programming Trainer, Master Practitioner and Design Human Engineer. Wekie is also a Graduate and Practitioner in Mind Mastery and an American Management Association Certified Trainer. He is a Distinguished Toastmaster, Public Speaking Contests winner and has served as Division Governor in addition to receiving various awards. Wekie is also regularly featured and interviewed by the media such as The New Paper, LianHe ZaoBao, The Straits Times, LianHe WanBao, Radio 95.8FM and 97.2FM and is fluent in Mandarin.