Social Media for B2B Companies

MDIS


Course introduction

Who are you trying to market to, and which social media platform are they using? Are there business owners or certain employees that you are looking for? Where are they getting their information?



Target Audience


Sales Managers, Marketing Managers, Brand Managers, General Managers from

  • Manufacturing Industry
  • Logistics / Shipping industry
  • Supply Chain Management Industry
  • Construction industry
  • Architectural



Course Outline


Objectives

  • In this one day workshop, participants will learn about:
  • To leverage on social media’s impact on B2B companies
  • To drive social media adoption within B2B companies

Curriculum
  • Difference between Social Media B2B and B2C
  • Defining Your B2B Social Media Strategy
  • Best practices of corporate blogging for B2B
  • Corporate Marketing lessons
  • Communicating Corporate Social Responsibility (CSR)
  • Communicating Thought Leadership
  • Internal Communications

Methodology
  •     Applicable industry examples
  •     Interactive exercises and role plays
  •     Case study



Trainer Profile


Andrew Chow

Andrew Chow is a Social Media Strategist in Singapore. Andrew has spoken in many conferences to business leaders of South East Asia and civil servants in Middle East and North Africa region. His insights on Social Media Strategy, Media Management and Personal Branding have made his a choice selection for workshop leaders. His dynamic presentation style and thought leadership make him a frequently sought-after keynote speaker. Andrew also won many positive feedbacks from business association like Singapore National Employers Federation (SNEF) and Singapore Chinese Chamber of Commerce (SCCCI).

From his early days as a young researcher in the civil service, Andrew had experiences in various industries like MICE, Brand Management, Training and Personalised services like Dating Agency. His ebook "Romancing the Media" has helped many Small Medium Enterprises to master the art of engaging the media for publicity to bring their business to the next level.

Andrew had more than 230 interviews and features about him or his business since 2005 from Channel News Asia, News 8, 938Live, Business Times, Zao Bao, Berita Harian, Today, The New Paper, My Paper, STOMP, FEMALE, HER WORLD, PEAK, SHAPE, Lifestyle, etc). Andrew was also the business coach on Effective Media Management for Singapore's leading radio station 938live - Positive Business Minute.

Founded IDEAMART (S) PTE LTD in 1994, Andrew won the Spirit of Enterprise Award in 2008 and the Successful Entrepreneur Award in 2010. Graduated from Thames Valley University, Andrew is also a Certified Trainer, Assessor and Developer under WDA-WSQ courses. Andrew is fondly called "ideasandrew" in all his social media connections. He has also founded several social networking portals with over 10,000 profiles. Currently, Andrew is a Professional Member in the Asia Professional Speakers - Singapore (APSS) and also serve as a Committee Member.



 

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