Managing Media Relations

Marketing Institute of Singapore - Executive Development

Course introduction

Media relations is the quintessential tool needed in today's very complex and demanding communications world. This two-day course is designed to help Communications Managers and Executives understand the principles of effective Media relations. Participants will be introduced to communication strategies and tools to help in understanding the media, building a relationship with the media, writing press releases, preparing press kits, organising a press conference, and dealing with media interviews. The interactive workshop will also provide useful tips on how to establish and enhance an organisation's responsiveness to the media and how to maintain good relations with media representatives and organisations.

Course Benefits

Learning Outcome:

  • Understand the principles of effective communications
  • Understand the importance of the media and how it affects your message amplification
  • Develop strategic approaches to media communication
  • Understand the use of tools such as press releases, press kits to support publicity programs
  • Organise and manage press conferences to achieve maximum results
  • Deal with the media in interview and Q&A situations

Target Audience

  • Anyone interested in harnessing the power of public relations to better achieve organisational goals.
  • Managers/Executives who need to establish and maintain critical media relations.
  • Those who need to gain a better understanding of PR tools like press releases, press kits and press conferences.
  • Those who wish to learn how to handle media interviews to achieve positive results.

Course Outline

Course Outline:

  • An overview of the world of communications and how media fits into it
  • Role of Public Relations and the Media
  • Media Relations and what it does for you
  • Developing Strategies in Communications with the Media
  • Media releases – purpose and content
  • Fact Sheets – use and elements
  • Press Conferences/ press events
  • Media interviews
  • Crisis and Media Relations

Available Course Sessions

Please click here to stay updated on upcoming sessions.

Trainer Profile

Gregory Tan

Gregory Tan is a 36 year veteran in the Strategic Communications and Public Relations Industry. He has handled a wide variety of communications issues and clients. In addition of running his own consultancy, he also lectures at the NTU Wee Kim Wee School of Communications and Information teaching undergraduate and Master classes. He also teaches at NUS and several other international Universities like the University of Newcastle and Murdoch University. He was also a consultant with two of the world's top PR consultancies, Ogilvy & Mather PR and Burson Masteller PR.

Gregory is a Past President and a Fellow of the Institute of PR of Singapore as well as the former Chairman of the Federation of ASEAN PR Organisations (FAPRO). He was the Education Chair of IPRS where he revamped the PR Certificate Course and introduced the Diploma and undergraduate and Graduate courses for the PR Industry.

He has worked with government organisations like MOE, PUB, and MINDEF on courses in PR and Crisis Communications. He has worked with companies like Levis, Siemens Nixdorf, Boston Scientific, GSK, DuPont, British American Tobacco amongst others have for both training and Strategic Communication Consultancy.

A leading expert in local and international PR- Strategic Communications, Gregory has also travelled extensively both in the region as well as in Europe and the States to give talks and help official bodies build-up their communication skills. A firm believer in the power of positive communications, he has helped many companies overcome their internal and external communication issues and problems.

Gregory has worked in the banking, conference, publishing, ship-repairing, property, beer, soft-drinks and PR consultancy industries as Manager and Consultant. He was also the Editor for two international trade magazines.