Affiliate Marketing Strategy


Course introduction

Affiliate Marketing is becoming popular in Singapore as evident from the number of companies in different industries that hire Affiliates to market their products and services for a commission. 

The outlook for affiliate marketing remains very strong and many companies are using affiliate marketing as a cost-effective way to reach target audience, engage with brands and products for a better experience.

This intensive 2-day Affiliate Marketing course covers winning concepts, frameworks, techniques and platforms for Affiliates to earn extra income. You will learn how to partner with established local & overseas companies with successful strategies for sales growth.

Course Benefits

Key Takeaways

  • Upon competition of this workshop, the participants will be able to
  • Create various affiliate marketing platforms 
  • Develop Affiliate Marketing Strategies 
  • Construct various affiliate portfolios 
  • Design the best campaign to execute 
  • Develop landing pages for Affiliate marketing 
  • Monitor & review of performance metric 
  • Apply an incentive framework 
  • and much more

Target Audience

Directors, managers, executives with marketing & sales role, staff and any individuals who want to start a business using Affiliate Marketing 

Course Outline

  • Affiliate Marketing Overview
  • Affiliate Marketing Mechanism
  • Marketing Strategies 
  • Key Success in Affiliate Marketing 
  • Affiliate Programs in Singapore
  • Policies & Guidelines 
  • Constructing Affiliates Portfolios
  • Factors of selecting Affiliate Partners & Platforms 
  • Affiliate Marketing activities
  • Campaign (Organic vs Paid)
  • Incentive Framework
  • Landing Page for Affiliate Marketing
  • Affiliate Programs in USA
  • Criteria for Reviewing Performance Metrics
  • Methods to Monitor & Review Performance Metrics 

Available Course Sessions

Please click here to stay updated on upcoming sessions.

Trainer Profile

Paul Lim

Paul Lim is a Certified Digital Marketing Strategist trainer with ACTA, ICDL, NPL & Google & ICP-MKT (Agile) certified. With 5 years of local & overseas lecturing & training experience. He trained learners from Indonesia, Hong Kong, Japan, Philippines, Myanmar & Vietnam

He is also MBA Digital Marketing adjunct lecturer for 3 Business schools in Geneva, London & Zurich respectively. He is selected as Digital Marketing trainer under SG United Skills Program (SGUS) & Professional Conversion Programme (PCP), WSQ Diploma for E-Commerce, Diploma in E-Marketing (International).

Paul was an entrepreneur managing Marketing Agency specialized Website Development, SEO, SEM & Training. He has a passion to help learners become more effective. He has delivered successful programs related to Affiliate Marketing, E-Commerce Campaign Management, Facebook Marketing, LinkedIn Workshop, Social Media Marketing & Website Development course. He trains working adults to enhance their digital literacy skills and empower them to be future ready.

AEP-AAE title from SkillsFuture Singapore, CEO


Appointed as ICDL Asia Accredited Tester
Judge, Singapore Website Awards 2017