Using Google Analytics to Shape Your Marketing Strategy


Course introduction

In an increasingly competitive, fast-changing digital economy, companies and individuals must be able to leverage the power of data. This intensive two-day Google Analytics workshop equips learners with the skill set to target audiences and develop data-driven online strategies.
One of the world's most widely used platforms, Google Analytics allows users to measure performance, track user interaction, and create reports, simplifying decision making and planning. At the end of this workshop, participants should be able to use data to create a remarkable experience for their customers.

Course Benefits

Upon completion of this workshop, participants will be able to;

  • set up Google Analytics for their website
  • measure visitors’ engagement
  • use Google Analytics to track conversions
  • track on-site and off-site marketing efforts
  • apply advanced segments and create custom reports
  • set up filters for clean data
  • use Google Analytics to improve advertising and marketing ROI
  • and much more

Target Audience

Junior marketing executives, junior digital marketing managers, marketing managers, marketing directors, digital marketing managers, digital marketing directors, brand managers, media leads, and individuals interested in digital and web analytics. 

Course Outline

Introduction to Google Analytics

  • What is Google Analytics?
  • Limitations of Google Analytics
  • Google Analytics Key Terminology
  • Setting Up Google Analytics 
  • User Management
  • Optimizing Admin Settings
  • Goal Tracking 
  • Linking Search Console and Google Ads

Audience Reports
  • Understanding Audience Reports

Acquisition Reports
  • Understanding Acquisition Reports

Behaviour Reports
  • Understanding Behavior Reports

Conversions Reports
  • Understanding Conversions Reports

Real-Time Reports
  • Understanding Real-Time Reports

Advanced Reporting
  • Segments
  • Content Grouping
  • Custom Dimensions & Metrics
  • Custom Reports
  • Filters

Ecommerce Tracking
  • Standard Ecommerce
  • Enhanced Ecommerce

User Behavior Analysis
  • Users Flow Report
  • User Explorer Report

Marketing Channel Performance Evaluation
  • Attribution Modeling
  • Multi-Channel Funnels Reports

Google Tag Manager 
  • Introduction to Google Tag Manager
  • Deploy Google Analytics with Tag Manager

Available Course Sessions

Please click here to stay updated on upcoming sessions.

Trainer Profile

Gavin Choo

Gavin Choo is an experienced Digital Marketing practitioner with 13 years of experience working in the Marketing & Advertising industry in various roles such as Sales, Marketing, and Business Development, plus 4 years of experience in Professional Training and Coaching. He is also a Singapore WSQ ACTA certified trainer. He is passionate about showing business owners and brand marketers how to achieve results from search and digital marketing campaigns.

Gavin has earned certifications across Google and HubSpot topics, namely Google Ads Search Certification, Google Ads - Measurement Certification, Google Analytics Individual Qualification, HubSpot Inbound Marketing Certification, HubSpot Social Media Marketing Certification, and HubSpot Content Marketing Certification.

As a Digital Marketing authority, Gavin uses his expertise to train and upskill professionals to become experts in Social Media Marketing, PPC, and SEO, among many others, whilst giving back. At present, he delivers training/workshops for/on behalf of the likes of the Singapore Institute of Retail Studies, Lithan Academy, and Aventis Learning Group, to name but a few.

Gavin is also the co-founder and Managing Partner of Disruptive Digital, a full-service digital agency that utilizes a unique blend of strategy, creativity, technology, and data to help clients drive growth and competitive advantage. Over the years, he has had the pleasure of working with some truly outstanding brands, companies, and organizations such as Wachsman, ST Synthesis, SEIKO Manufacturing (Singapore), NetLink Trust, Amore Fitness, Agency for Integrated Care, Association of Small and Medium Enterprises, among many others.