Google Ads, formerly known as Google AdWords, is a pay-per-click (PPC) advertising platform that runs advertisements paid for by businesses. These ads appear in the search results on Google or other websites through Google’s Search Partners or Display Network.
In this 2-day comprehensive step-by-step Google Ads course, you will learn how to create Google Search and Display campaigns from scratch, understand how Google Ads works, and how to measure and fine-tune Google Ads campaign parameters for optimal results.
Upon completion of this workshop, participants will be able to;
Junior marketing executives, junior digital marketing managers, marketing managers, marketing directors, digital marketing managers, digital marketing directors, brand managers, media leads, and individuals who manage or execute Google Ads campaigns.
Introduction to Google Ads
Gavin Choo is an experienced Digital Marketing practitioner with 13 years of experience working in the Marketing & Advertising industry in various roles such as Sales, Marketing, and Business Development, plus 4 years of experience in Professional Training and Coaching. He is also a Singapore WSQ ACTA certified trainer. He is passionate about showing business owners and brand marketers how to achieve results from search and digital marketing campaigns.
Gavin has earned certifications across Google and HubSpot topics, namely Google Ads Search Certification, Google Ads - Measurement Certification, Google Analytics Individual Qualification, HubSpot Inbound Marketing Certification, HubSpot Social Media Marketing Certification, and HubSpot Content Marketing Certification.
As a Digital Marketing authority, Gavin uses his expertise to train and upskill professionals to become experts in Social Media Marketing, PPC, and SEO, among many others, whilst giving back. At present, he delivers training/workshops for/on behalf of the likes of the Singapore Institute of Retail Studies, Lithan Academy, and Aventis Learning Group, to name but a few.
Gavin is also the co-founder and Managing Partner of Disruptive Digital, a full-service digital agency that utilizes a unique blend of strategy, creativity, technology, and data to help clients drive growth and competitive advantage. Over the years, he has had the pleasure of working with some truly outstanding brands, companies, and organizations such as Wachsman, ST Synthesis, SEIKO Manufacturing (Singapore), NetLink Trust, Amore Fitness, Agency for Integrated Care, Association of Small and Medium Enterprises, among many others.