Outclass the Competition with Your Professional Image and Etiquette (Online)


Course introduction

The right image projects a sense of professionalism and is the key to building business relationships. Image is a powerful communicator - you make a statement without saying a word. When you know you look good you will have more confidence, higher self-esteem and be more effective.

And when you are fully equipped with the knowledge of social and business etiquette, you will be able to present yourself better in front of friends, colleagues and business clients.

Course Benefits

Upon completion of this workshop, participants will be able to;

  • To create a more confident and positive impression
  • To raise the awareness of the value of effective self-presentation
  • To project a positive corporate image and identity through business etiquette

Target Audience

Executives, Managers, Management people, Client Servicing Personnel and Anyone who needs a revamp of his/her corporate image.

Course Outline


  • The first 30 seconds
    • Beware of Image Destroyers
  • Colour Analysis Demonstration
  • The Harmony of Colours in what you wear to look your best
  • Importance of colours in wardrobe management
  • Face shape analysis to determine your best hairstyle, accessories and glasses to wear
  • Identify your own body shape and figure type
  • Learn how to camouflage your figure faults and look your best
  • How to dress to project credibility and authority and yet according to your personality and lifestyle
  • It’s not about size; it’s about scale and proportion!
  • Important notes about jacket suits and how to check for a good fit
  • Correct fit for jacket, trousers and skirts
  • TIE
    • How to choose a good tie
    • Knots to complement the different collars
    • How to combine colours and patterns when wearing your tie, shirt and suit
    • Everything you need to know about collars, cuffs, cotton, craftsmanship and correct fit for your shirt
  • Greetings in a social vs a business situation
  • Introduction rules in a social vs business environment
  • Proper address of people Exchanging name cards

Lecture, demonstrations, hands-on activities

Available Course Sessions

Please click here to stay updated on upcoming sessions.

Trainer Profile

Elaine Heng

Elaine Heng is a qualified image consultant, makeup artiste and hairstylist, and certified ACTA Trainer, specializing in personal and corporate image management courses, like personal grooming, corporate grooming, dress sense, deportment, social, business and dining etiquette. Having worked in both government agency and private sector, she garnished extensive working experiences in marketing communications, public relations, event management and business development. It also gave her valuable insights into various business cultures and settings, complementing her consultation in helping corporations build their corporate image by advising corporate professionals on their appearances and mannerisms.

Elaine is highly recognised in the image consultancy arena and was conferred Top 100 Singapore Excellence Award 2013/2014 and 2010 Successful Entrepreneur award by Singapore Today. In additional, the company was appointed to be the official grooming company to conduct training for Youth Olympics Games 2010 volunteers. Nanyang Polytechnic and Singapore Polytechnic School of Business has also invited her to be their adjunct lecturer for topics related to selling and sales management and marketing communications.