IBF Google Analytics Certification


Course introduction

Participants are deemed to have some pratical knowledge of Google Analytics and use this in their daily work. For those who do not use Google Analytics on a regular basis, pre-reading resources will be sent to you prior to the workshop to equip you with the basics.

Note: Participants are required to bring laptop for hands on exercises and online exam.

Course Outline

Day 1 - Basics of Web Analytics

  • Introduction
  • Getting Started with Google Analytics
  • Traffic Sources
  • Content
  • Visitors
  • Goals & Ecommerce
  • Actionable Insights and the Big Picture
Day 2 - Expansion on Fundamentals
  • Introduction
  • Best Practices: Clean Data
  • Analytics Intelligence
  • Advanced Segments
  • Best Practices: Advertising and Marketing
  • Best Practices: Engagement
  • Best Practices: Conversion
  • Best Practices: Sharing with the Organisation

Day 3 - Making Sense of Your Google Analytics Data
  • How Google Analytics Works
  • Google Analytics Tracking Code
  • Administration
  • Cleaning Up Your Data
  • Measuring Conversion
  • Measuring Traffic
  • Measuring Content
  • Measuring Visitors
  • Managing Cookies and Tracking
  • Extracting Data
  • GAIQ Certification Exam

Available Course Sessions

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Trainer Profile

Approved Training Organization (ATO)

Partnered with reputable ATOs who have soft skills specialist and a hard skills expert, we offer a total and holistic approach that covers all aspects of the continuous improvement journey, from implementation to evaluation.