Participants are deemed to have some pratical knowledge of Google Analytics and use this in their daily work. For those who do not use Google Analytics on a regular basis, pre-reading resources will be sent to you prior to the workshop to equip you with the basics.

Note: Participants are required to bring laptop for hands on exercises and online exam.

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Course Outline

Day 1 - Basics of Web Analytics

• Introduction
• Getting Started with Google Analytics
• Traffic Sources
• Content
• Visitors
• Goals & Ecommerce
• Actionable Insights and the Big Picture

Day 2 - Expansion on Fundamentals

• Introduction
• Best Practices: Clean Data
• Analytics Intelligence
• Advanced Segments
• Best Practices: Advertising and Marketing
• Best Practices: Engagement
• Best Practices: Conversion
• Best Practices: Sharing with the Organisation

Day 3 - Making Sense of Your Google Analytics Data

• How Google Analytics Works
• Google Analytics Tracking Code
• Administration
• Cleaning Up Your Data
• Measuring Conversion
• Measuring Traffic
• Measuring Content
• Measuring Visitors
• Managing Cookies and Tracking
• Extracting Data
• GAIQ Certification Exam

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Available Course Sessions

Please click here to stay updated on upcoming sessions.

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Trainer Profile

Approved Training Organization (ATO)

Partnered with reputable ATOs who have soft skills specialist and a hard skills expert, we offer a total and holistic approach that covers all aspects of the continuous improvement journey, from implementation to evaluation.

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