This 3-day course is designed for professionals who have basic to intermediate understanding of digital marketing. It covers the key considerations for digital marketing, how to build a great online strategy and assesses what the future has in store. You will learn various customer acquisition tools (like paid search, display advertising and SEO), customer engagement channels (like Facebook, YouTube, etc) and marketing automation tools for a data-driven personalised marketing world.
Marketers, senior managers and business owners who want to understand the impact of digital marketing on their business.
This robust 3-day course contains 5 main modules, and includes real life case studies and relevant role plays for you to work through.
You are required to take an assessment quiz at the end of the 3-day course.
1. Setting the stage
Partnered with reputable ATOs who have soft skills specialist and a hard skills expert, we offer a total and holistic approach that covers all aspects of the continuous improvement journey, from implementation to evaluation.