This 3-day course is designed for professionals who have basic to intermediate understanding of digital marketing. It covers the key considerations for digital marketing, how to build a great online strategy and assesses what the future has in store. You will learn various customer acquisition tools (like paid search, display advertising and SEO), customer engagement channels (like Facebook, YouTube, etc) and marketing automation tools for a data-driven personalised marketing world.

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Target Audience

Marketers, senior managers and business owners who want to understand the impact of digital marketing on their business.

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Course Outline

This robust 3-day course contains 5 main modules, and includes real life case studies and relevant role plays for you to work through.
You are required to take an assessment quiz at the end of the 3-day course.

1. Setting the stage

• The digital marketing landscape and new marketing paradigm
• Marketing research and knowing your customers online
• Landing page & conversion rate optimisation

2. Customer Acquisition Channels

• E-mail Marketing - best practices & marketing automation
• Paid Search - intent-based marketing & exploring Google AdWords
• Display Advertising - campaign tactics & trends in programmatic buys
• Search Engine Optimisation (SEO) - leveraging the search engines

3. Customer Engagement Channes

• Concept of Content Marketing
• Social Media Marketing - creating engagement & virality
• Video Marketing

4. Measurement & KPIs

• Web & digital marketing measurement model
• Analytics tools and basics of data analytics
• Proving digital ROI

5. Integration & Future

• Key integration considerations
• The future of digital marketing, and further readings

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Available Course Sessions

Please click here to stay updated on upcoming sessions.

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Trainer Profile

Approved Training Organization (ATO)

Partnered with reputable ATOs who have soft skills specialist and a hard skills expert, we offer a total and holistic approach that covers all aspects of the continuous improvement journey, from implementation to evaluation.

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