Google Analytics platform is a popular tool in the job market today as employers seek talents who can contribute to data-driven strategies and drive best analytical practices to help them make better business decisions.
After this course, students will be able to:
• Learn the basics of Digital Marketing measurement
• Set up Google Analytics
• Configure and implement the right measurement strategies
• Extract analytics reports and derive actionable insights
• Prepare reports for sharing to various levels of the organisation
• Prepare students for the Google Analytics certification examination
Students who successfully complete and pass the modules stipulated in the course structure will be awarded the Professional Search Engine Marketer Certificate from Kaplan Higher Education Academy and Google Analytics Certificate when they pass Google Analytics Individual Qualification examination.
A Qualified Google Adwords and Google Analytics individual, and a Senior Trainer for Econsultancy, ClickAcademy Asia and Google’s Partners programme.
Over 20 years of experience in Business Consulting, Search Engine Marketing, Conversion Management and Digital Analytics with deep experience across multiple verticals.
Was previously the Director of SEO & Analytics at GroupM APAC, and before that Director of e-Commerce at Far East Hospitality, Singapore largest operator of hotels & serviced residences. Prior to that, he was Head of Search & Operations at DGM Asia based in Singapore and has also held management positions in Web Analytics Asia, Hewlett-Packard Asia and Magnus Management Consultants.