Professional Certificate in Digital Analytics

Kaplan Singapore

Course introduction

Google Analytics platform is a popular tool in the job market today as employers seek talents who can contribute to data-driven strategies and drive best analytical practices to help them make better business decisions.

Course Benefits

Course Objectives

After this course, students will be able to:

• Learn the basics of Digital Marketing measurement
• Set up Google Analytics
• Configure and implement the right measurement strategies
• Extract analytics reports and derive actionable insights
• Prepare reports for sharing to various levels of the organisation
• Prepare students for the Google Analytics certification examination


Students who successfully complete and pass the modules stipulated in the course structure will be awarded the Professional Search Engine Marketer Certificate from Kaplan Higher Education Academy and Google Analytics Certificate when they pass Google Analytics Individual Qualification examination.

Course Pre-Requisites

Academic Level

  • 1 GCE N-Level pass in subjects conducted in English
  • Other qualifications will be assessed on a case-by-case basis
  • Minimum age of 30 years old with 8 years of working experience will be considered.
Language Proficiency
  • Pass English language subject at GCE N-Level
  • IELTS 4.5 or equivalent

Course Outline

Course Structure: 

  • Fundamentals of digital measurement and analytics
  • Measurement models in Digital Marketing
  • Basic analytics terms and jargons
  • Introduction to Google Analytics
  • Setting up goals
  • Finding actionable insights
  • Getting clean data
  • Advanced segments
  • Measuring advertising, engagement and conversion
  • Extracting data and reporting
  • Multi-attribution analysis
  • Preparation for Google Analytics certification examination

Available Course Sessions

Please click here to stay updated on upcoming sessions.

Trainer Profile

Ivan Wong

A Qualified Google Adwords and Google Analytics individual, and a Senior Trainer for Econsultancy, ClickAcademy Asia and Google’s Partners programme.

Over 20 years of experience in Business Consulting, Search Engine Marketing, Conversion Management and Digital Analytics with deep experience across multiple verticals.

Was previously the Director of SEO & Analytics at GroupM APAC, and before that Director of e-Commerce at Far East Hospitality, Singapore largest operator of hotels & serviced residences. Prior to that, he was Head of Search & Operations at DGM Asia based in Singapore and has also held management positions in Web Analytics Asia, Hewlett-Packard Asia and Magnus Management Consultants.