Create your online persona that reflects your professional skills and personal values by knowing how to craft and curate what you share on social media. How you conduct yourself online is now just as important as your behavior offline.
Building your personal brand on social media takes some hard work, but it could just provide you with a job opportunity or help you to foster valuable network connections.
Upon completion of this workshop, participants will be able to;
People who have no or little experience with social media and wants to start building his/her personal branding online, SMEs who want to build up an online presence
Module 1: Introduction
Elaine Heng is a qualified image consultant, makeup artiste and hairstylist, and certified ACTA Trainer, specializing in personal and corporate image management courses, like personal grooming, corporate grooming, dress sense, deportment, social, business and dining etiquette. Having worked in both government agency and private sector, she garnished extensive working experiences in marketing communications, public relations, event management and business development. It also gave her valuable insights into various business cultures and settings, complementing her consultation in helping corporations build their corporate image by advising corporate professionals on their appearances and mannerisms.
Elaine is highly recognised in the image consultancy arena and was conferred Top 100 Singapore Excellence Award 2013/2014 and 2010 Successful Entrepreneur award by Singapore Today. In additional, the company was appointed to be the official grooming company to conduct training for Youth Olympics Games 2010 volunteers. Nanyang Polytechnic and Singapore Polytechnic School of Business has also invited her to be their adjunct lecturer for topics related to selling and sales management and marketing communications.