Blue Ocean Strategy


Course introduction

This programme introduces the key concepts, frameworks and tools of blue ocean strategy and lays out the fundamental methodology for creating and capturing blue oceans of new market space. Using cases where applicable, participants will gain an understanding of the core concepts of blue ocean strategy and gives participants an opportunity to explore and study the logic of blue ocean strategic moves in a real business setting.

Course Benefits

Upon completion of this workshop, participants will be able to;

  • Learn how Blue Ocean Strategy is ‘put into action” in businesses with practical, hands-on tools and methodologies
  • Learn how to ‘wake up” their organizations to the need for change and explore options on how to quickly and effectively create a blunt understanding of their businesses in value innovation terms
  • Learn the family of blue ocean strategy/value innovation tools and methodologies – including PMS Map, strategy Canvas, Buyer Experience Cycle, Six Paths Framework – providing insights into how to unlock the possibility of creating new markets
  • Learn the process of aligning utility, price and cost propositions as they identify strategic options that dramatically raise customer utility while achieving lower costs for the company

Target Audience

This course is designed for Managers, Head of Department, Supervisors, Executives, Team Leaders, Sales Personnel and anyone who wants to master blue ocean strategy.

Course Outline

Module 1: Focus On The Big Picture, Not The Numbers

  • Focusing On The Big Picture: what Blue Ocean is and is not
  • Drawing Your Strategy Canvas 
  • The Four Steps Of Visualizing Strategy
  1. Step 1: Visual Awakening
  2. Step 2: Visual Exploration
  3. Step 3: Visual Strategy Fair
  4. Step 4: Visual Communication 
  • Visualizing Strategy At The Corporate Level
  • Using The Strategy Canvas
  • Using The Pioneer-Migrator-Settler (PMS) Map
  • Overcoming The Limitations Of Strategic Planning 
Module 2: Reach Beyond Existing Demand
  • The Three Tiers Of Noncustomers
  1. First-Tier Noncustomers
  2. Second-Tier Noncustomers 
  3. Third-Tier Noncustomers
  • Go For The Biggest Catchment
Module 3: Value Innovation – The 6 paths Framework towards innovation
  • Look across alternative industries
  • Look across strategic groups
  • Look across chain of buyers
  • Look across complementary product and service offerings
  • Look across functional-emotional appeal for buyers
  • Look across time
Module 4: Overcome Key Organizational Hurdles
  • Tipping Point Leadership In Action
  • The Pivotal Lever: Disproportionate Influence Factors
  • Break Through The Cognitive Hurdle
  • Jump The Resource Hurdle
  • Jump The Motivational Hurdle
  • Knock Over The Political Hurdle 
  • Challenging Conventional Wisdom

Available Course Sessions

Please click here to stay updated on upcoming sessions.

Trainer Profile

Andrew Cheah

All of our Associate Trainers offer our high level of service therefore are subject to regular peer assessments and interview prior to joining our Institute. They must all be qualified and have relevant experience to an agreed level and are subjected to continual audit and evaluation. Strict internal assessment is implemented as an integral part of our quality control mechanism.