Winning Sales Pitches & Presentations that Drive Conversions

Marketing Institute of Singapore - Executive Development

Course introduction

Creative ideas and concepts that are unique will not simply sell by itself, it requires careful preparation to pitch presentations in an interesting way to convince audience to take actions. The challenge most people face is that different customers expect different things and a good sales pitch is being able to present to the different expectations of your audience. Knowing the customers reference level of expectations and carefully crafting a pitch and delivering the presentation confidently can help one make a successful sale and build lasting relationship with their customers.

Course Outline

Day 1

  • Preparation - The key to success  
  • Know audience reference level of expectation  
  • Understand different types of audience and different types of sales pitches  
  • Core competencies to incorporate in your presentation to manage competition  
  • Identify problems and recommended solutions that built interest and excitement  
  • Crafting sales pitches with competitive differentiation and to focus on value propositions
  • Principles of persuasion that create impact on presentations
Day 2
  • Telling stories to create customer connection and power stories in sales presentations  
  • Presenting with facts and figures - Ways to get attention and action  
  • Pitching price or presenting value - Sizzle or Steak  
  • Conversation about competition without mention of competitor  
  • Turning objections into opportunities  
  • Presenting effectively with appropriate visuals  
  • Sales pitches that end with a Call To Action – The Close

Available Course Sessions

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Trainer Profile

Stanis Benjamin

Master Facilitator and Distinguished Toastmaster, Stanis Benjamin is a motivational humorist and an accomplished speaker, consultant and trainer in the fields of business presentation skills, sales, communication, customer service, leadership and strategies for personal success.

As a coach, consultant and keynote speaker, he has addressed many companies and institutions and has helped senior executives, high-achieving professionals and beginners to reach higher levels of performance.

He was one of The Top 10 agents for sales and has achieved the Marathon Life Award, International Quality Award, Million Dollar Club Award as well as the Prestigious Million Dollar Round Table (MDRT) and Superstar Sales Awards.He has more than 20 years of Sales experience starting as an agent and has led a successful sales team as a District Manager.

Stanis is a thought leader on how to create and sustain high performance. He combines theory with management practices to develop action-oriented techniques for building winning teams. He has been invited as an expert to speak on the topics "Behavior Focused Communication and Humor in Presentations" and has presented on Positive Business Minutes for News Radio 93.8.

He has gained excellent reputation for his work with human resource and training departments of numerous organisations to design and develop Sales, Personal Effectiveness, Leadership and Communication training programmes. Stanis brings with him over 15 years of training and coaching experience and is accredited as an Executive Leadership facilitator.