Storytelling with Numbers that Stand Out and Captivate Audience

Marketing Institute of Singapore - Executive Development

Course introduction

This course is tailored to enrich your understanding on how best to tell a story with data. Be it a story for the luxury media, the business powered broadcast or the mom-and-pop setup, numbers catch the attention in the first three seconds.

Course Outline

  • To gain the confidence in dealing with massive data and to improve your ability to find the number(s) for storytelling
  • To develop a story that relates to your target audience with the numbers that interest them and draw their attention quickly
  • To create headline and copy to stand out among competitors
  • To increase your analytical understanding of data integrity

Available Course Sessions

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Trainer Profile

Rachel Loke

Rachel Loke has a solid integrated communications and digital experience coupled with a demonstrated ability to deliver strategic counsel. Her extensive experience in content marketing spans across multinational and multicultural environments. Having managed complex external and internal communications covering issue management to corporate spin-off, she is also proficient with piecing key messages together with data reporting – an important aspect of sieving out intelligence from big data.
Armed with over 20 years of experience in content development, Rachel’s works have been showcased on CNBC, BBC and Channel NewsAsia. Not confined to the broadcast alone, Rachel has worked her stories across the world targeting both local tier-one media and also regional luxe publications including the South China Morning Post, Tatler and LUXUO, to name a few.
Rachel was last with Knight Frank as the Asia Pacific Head of Marketing, Communications and Digital. Covering 15 markets in this region, she had been instrumental in developing data-centric storytelling for Knight Frank’s renowned The Wealth Report in its 13 years running. She had brought the standards of the media coverage for The Wealth Report in the region to record high. Understanding how data works, she had analysed copious amounts of data and trained her team members on using data for storytelling.
At numerous client and media launch events, Rachel has been an active panel moderator curating topics of interest that matter to the clients. Bringing in first-mover advantage, she works closely with subject matter experts worldwide to develop thought leadership angles that competitors have yet to have a voice in.