Story Selling – Create High Impact Sales & Marketing Stories

Marketing Institute of Singapore - Executive Development

Course introduction

This Story Selling course will help you to craft that killer message and deliver your pitch in a way that WOWs your customers every time, and puts you in a Category of One.

Combining key storytelling skills with cutting-edge presentation techniques, your sales pitch will never be the same again – it will be the most memorable, impactful and effective weapon for all sales and marketing professional to drive results.

Course Outline

  • Develop the storyteller’s mindset, skillset and toolset
  • Create memorable and meaningful sales/marketing stories and develop and deploy your brand’s strategic vocabulary
  • Develop an ‘Elevator’ sales pitch which resonates and opens more doors
  • Understand two objectives of every presentation and what your audience really wants from you, and answer their questions
  • before they ask them
  • Structure sales presentations with jaw-dropping introductions, demonstrations and closings
  • Sell and tell your story with confidence, passion using your authentic voice

Available Course Sessions

Please click here to stay updated on upcoming sessions.

Trainer Profile

Stu Lloyd

Born in Zimbabwe, Stu Lloyd has since lived and worked in 7 countries and travelled to a further 60.

Described as "the Perfect Storyteller" by The Telegraph, UK, Stu has pitched and won tens of millions of dollars of business from clients such as Adidas, Microsoft, OCBC Bank, Christian Dior, P&G, Porsche, Pfizer, SHELL, etc.

As an advertising guy, he was a creative director for agencies such as Ogilvy& Mather, Saatchi & Saatchi, Bates, etc, before setting up his own $20m agency in Singapore, which he built up and sold to US-listed group FCB.

Stu has published 7 books (including 3 on best-seller lists in 3 countries selling around 100,000 copies), and was one of the most widely published travel writers in Asia Pacific, with features in National Geographic Travel, Travel + Leisure and major dailies.

A little known fact - he was once contracted to Warner Music as a songwriter.

He has addressed a UN conference on tourism innovation, and MC'd a TEDx event on Creativity & Collaboration.

Teaching/training experience includes:

Founding lecturer, Institute of Advertising, Singapore.
Guest lecturer, University of Washington.
Certified trainer, De Bono Training Systems
Guest Professor, College of Innovation, Thammasat University
Consulting/coaching on innovation and creativity since 1999
Currently he is Chief Hothead at Hotheads Innovation, helping Fortune 500 companies turbo-charge their creativity and innovation thinking skills. Clients include Citibank, SHELL, Accor, Adidas, Pfizer, Harman, etc.

Stu has 30 years of experience at the intersection of creativity and commerce, which means his workshops are a deep-learning experiential event for all to learn from someone who has actually lived and breathed this subject.