Perfecting the Media Pitch

Marketing Institute of Singapore - Executive Development

Course introduction

In pitching stories on behalf of an organisation or company, there are particular issues and sensitivities. Whilst creativity remains important, there are boundaries which must also be observed.

Course Outline

This course will focus on what will work and what will not work in getting your story told in the media. It will also look into how you could cut through the media clutter and achieve a higher success rate.

In this course, participants will

  • Learn the elements of a good story and how to include them in your pitch
  • Find out how you can enhance story pitches with creative ideas including photography
  • Find out what it's like to be on the other side of the fence – being a journalist
  • Increase your confidence when talking to clients and the media about your stories
  • Learn how to pitch stories to bloggers and on social media

Available Course Sessions

Please click here to stay updated on upcoming sessions.

Trainer Profile

K Bhavani

K Bhavani has over 25 years of experience in communications including media relations, crisis management and communications, campaign planning and events management.

Amongst her various appointments, she has served as Director of Corporate Communications in the Ministry of Information, Arts and Communications; Press Secretary to the Minister; and Head of Media Relations in the Ministry of Defence.

Bhavani has trained in business related and mass communication subjects over the last 30 years in various organisations including Civil Service College, SIM, MDIS, IPRS, MIS and NTU-CCE. In 2012, she was an Adjunct lecturer at Singapore Management University (crisis management). This year, she is doing part-time lecturing at NTU Wee Kim Wee School of Communication and Information.

Currently, she trains and develops training programmes in public communications, and public consultation and engagement courses. Bhavani runs a PR consultancy business, Vin Public Relations Consultancy and a training business, International PR Training Pte Ltd. She is also an Adjunct Senior Fellow at the Rajaratnam School of International Studies.

Bhavani was the past President of the Institute of Public Relations of Singapore (IPRS) for seven years and was concurrently Chairperson of the Federation of ASEAN PR Organisations (FAPRO). She now continues to serve the IPRS in her capacity as Chairperson of the IPRS Accreditation Board.