Essentials of Email Marketing to Grow Your Business and Increase Sales

Marketing Institute of Singapore - Executive Development

Course introduction

Studies have shown that 99% of consumers check their personal email every day. And for some, across home, work and mobile, they can check their inbox as many as 20 times a day. As such, email marketing is still one of the most effective and powerful form of digital marketing strategies that can help you grow your business and increase sales. In this course, you will also learn how to use MailChimp to power your email marketing efforts.

Course Outline

  • Email marketing – An Introduction
  • What is email marketing?
  • Permission-based marketing
  • Pros and cons of email marketing
  • Important facts and statistics you should know about email marketing
  • How does email marketing help to grow your business?
  • Email service providers
  • What are email service providers?
  • What are the good email service providers in the market?
  • Choosing the email service provider
  • Introduction to MailChimp
  • How to set up your MailChimp account?
  • MailChimp price plans
  • List building and management
  • How to create a list?
  • How to import and export subscribers?
  • How to add and delete subscribers?
  • How to group and segment your lists?
  • Autoresponder for new subscribers
  • What is an autoresponder?
  • Design and send an automated email to a new subscriber
  • Working with email templates
  • What are templates?
  • Brand and design
  • Choose colours and fonts
  • Choose a template that matches your brand
  • How to customize a themed template?
  • Email campaigns
  • What are email campaigns?
  • Design and create a regular email campaign
  • Design and create a drip campaign
  • Schedule and send your email campaigns
  • Design and send automated emails to your subscribers
  • What are merge tags and how to use them?
  • Sign up form to build and grow your lists
  • What are sign up forms?
  • Authentication and verification
  • How to create and design a sign up form?
  • How to embed a sign up form on your website?
  • How to create a pop up sign up form?
  • Optimize your email campaign
  • MailChimp reports and metrics to monitor that can help you optimize your email campaigns
  • Encourage web visitors to subscribe
  • Building trust with subscribers
  • Legal compliance
  • Understand the basics
  • What you can and cannot do
  • Tips to develop successful email marketing
  • Email marketing best practices
  • Future trends

Available Course Sessions

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Trainer Profile

Timotheus Lee

Timotheus Lee have 27 years of professional experience, Timotheus started his career in marketing at Microsoft, working closely with clients such as Disney Australia, China Central Television, and NHK. When the Internet was in its infancy in Singapore, he became the Creative Director at a web design firm, and his clients included Prime Minister’s Office, Visa, MasterCard, Ministry of Education, and MediaCorp. Timotheus leveraged his skills in marketing to generate up to an 8-figure increase in sales figures for his clients.

With his expertise in Search Engine Marketing, SEO, Social Media Marketing, Video Marketing, Email Marketing and many other online digital strategies, he achieved ranking for many clients’ websites on 1st Page of search engines such as Google. He also ran online ad campaigns that produced ROI of up to 20%. These efforts resulted in driving traffic to the business websites, increasing sales leads, and eventually converting leads to customers.

Today, besides his role as Senior Digital Marketing Consultant at Coleegs, he is also a Lecturer at UCD Michael Smurfit Graduate Business School (ranked 48th in the world by Financial Times Executive Education Rankings, 2017).

Timotheus has a Master of Science in Marketing (First Class Honours), where he was the top graduate. His hobbies include meeting people over coffee, photography, travel, tv shows, movies, and meditation.

Intensive course for understanding the customer acquisition funnel, and digital marketing channels, such as SEM, SEO, PPC, social media marketing, email marketing and more. Most important, also how the digital marketing channels are applied at each step of the funnel.