Studies have shown that 99% of consumers check their personal email every day. And for some, across home, work and mobile, they can check their inbox as many as 20 times a day. As such, email marketing is still one of the most effective and powerful form of digital marketing strategies that can help you grow your business and increase sales. In this course, you will also learn how to use MailChimp to power your email marketing efforts.
Timotheus Lee have 27 years of professional experience, Timotheus started his career in marketing at Microsoft, working closely with clients such as Disney Australia, China Central Television, and NHK. When the Internet was in its infancy in Singapore, he became the Creative Director at a web design firm, and his clients included Prime Minister’s Office, Visa, MasterCard, Ministry of Education, and MediaCorp. Timotheus leveraged his skills in marketing to generate up to an 8-figure increase in sales figures for his clients.
With his expertise in Search Engine Marketing, SEO, Social Media Marketing, Video Marketing, Email Marketing and many other online digital strategies, he achieved ranking for many clients’ websites on 1st Page of search engines such as Google. He also ran online ad campaigns that produced ROI of up to 20%. These efforts resulted in driving traffic to the business websites, increasing sales leads, and eventually converting leads to customers.
Today, besides his role as Senior Digital Marketing Consultant at Coleegs, he is also a Lecturer at UCD Michael Smurfit Graduate Business School (ranked 48th in the world by Financial Times Executive Education Rankings, 2017).
Timotheus has a Master of Science in Marketing (First Class Honours), where he was the top graduate. His hobbies include meeting people over coffee, photography, travel, tv shows, movies, and meditation.
Intensive course for understanding the customer acquisition funnel, and digital marketing channels, such as SEM, SEO, PPC, social media marketing, email marketing and more. Most important, also how the digital marketing channels are applied at each step of the funnel.