Google & Facebook Advertising (Hands-on Training)

Conversion Hub

Course introduction

Learn how to drive highly targetted traffic from Google and Facebook to your website without having to go through an agency with “Hands-on” practical training class!

- Learn the truth behind digital marketing by exploring the fundamentals & industry specific best practices
- Discover how 197 clients use our lead generation system to consistently generate leads for their businesses

Course Benefits

BLENDED LEARNING – 1 Month FREE Access to Conversion Hub’s Digital Resource Vault, featuring over 40 E-learning courses, 500+ Videos, Proprietary SEO Databases & PR Distribution Lists (worth US$2576)

- Certification of Completion in partnership with a SPH Associate Company
- FREE $75 Google Adword coupon Valid when you spend $25 *
- Exclusive discounts for digital marketing services worth up to $500
- Google AdWords Resource Guide
- Facebook Advertising Resource Guide
- Course Slides (PDF)

Disclaimer: Coupon use subjected to Google Coupon’s Terms & Condition. All printing will be done in black and white.

Course Pre-Requisites

This course is for individuals without prior marketing knowledge. This is a course designed for beginners.

Target Audience

1. Business owners, freelancers, sales professionals who want to generate MORE sales AND LEADS effectively using Facebook AND Google ads
2. Current or aspiring marketers who want to gain a strong knowledge of Facebook AND Google AdWords marketing
3. Aspiring entrepreneurs who want to learn how to supercharge the growth of your future Business using digital marketing
4. Any other professionals who want to expand their skill-set by picking up Facebook AND Google AdWords marketing

Course Outline

a. Lead Capture: Landing Pages (Hands On)
- The Customer Lifecycle Marketing Funnel
- 5 elements of a “Grade A” landing page
- Crafting a Unique USP
- Choosing the appropriate media for your landing page
- Highlighting benefits, NOT features
- Using Social Proofing techniques to convert fans to advocates
- Designing the “perfect” Call-To-Action

b. Traffic Generation: Google AdWords (Hands On)
- Google AdWords Account Setup
- Account Management & Organization
- Using Google Keyword Planner to analyze competitors & optimize campaigns
- Writing Optimized Ads that lead to conversions
- Advanced Strategies: Display Advertising, Conversion Tracking, CRM Integration

c. Traffic Generation: Facebook Advertising (Hands On)
- Facebook Page Management
- Methods to reach your audience
- Defining an ideal target audience
- Choosing the right Ad Format
- Using human psychology to write high performing Facebook Ads
- Advanced strategies: Custom & Lookalike Audiences

Available Course Sessions

Please click here to stay updated on upcoming sessions.

Trainer Profile

Soumik Chakraborty

Soumik Chakraborty has over 10 years of digital marketing experience. He has worked and/or ran campaigns for Streetdirectory, MDIS, Ogilvy (Unilever, Nestle, IBM, Guinness, Cathay, SingTel) American Express- launched Cards, Mothercare- launched eCommerce Platform, Mindchamps, German European School, Dassault Systemes, NTUC Learning, UEX, 8I Investments & more. Work ranges from training to implementations, launches, installs, ROI, acquisitions through various platforms and more through Digital/Online Marketing including Mobile Apps.

He is a Lecturer at James Cook University Singapore teaching Managing Brand and Consumer marketing.

He has trained and taught over 1,500 corporates and students.

Over the years he has done hands-on SEO, Social Media Marketing, AdWords, Content Marketing, eCommerce strategy-launch-implementation, Email Marketing, mobile app marketing, programmatic, DSP and more. All geared towards performance and effective reaching of KPIs.

He has an MBA, with numerous marketing and branding certifications including Google AdWords, Analytics & Mobile certification.

He has been featured on Asian Entrepreneur Portals and Huffington Post and also a tech contributor and writer for many sites. He is a published author on Facebook: Community Management, Ads, and Crisis Management with books on Kindle and Amazon sites.

His training is not just theoretical, but filled with live case studies and practical insights.