It equips students with the core business disciplines of marketing, human resources management and finance. Students with ‘A’ levels or non-business diploma qualifications are eligible for the Advanced Diploma directly. Upon completion, students would have the necessary background to progress to degree studies with exemptions granted at the discretions of the awarding universities.
Minimum age of entry is 16; and
GCE ‘O’ Levels or equivalent High School qualifications
English Language Requirement:
GCE ‘O’ Level (minimum C6) or
IELTS 5.5 or equivalent
Advanced Standing to Advanced Diploma Level 2:
Students from other PEI’s with equivalent qualifications to the Level 1 will be considered for up to 6 modules Advanced Standing (direct entry to Level 2) or
Local Polytechnic students with non-related Diploma qualifications (i.e. Engineering) will get 6 module Advanced Standing (direct entry to Level 2) or
Other similar qualifications will be considered on a case-by-case basis
Advanced Diploma in Business Management (Level 2)
Management Accounting for Decision Makers
This module introduces students to concepts, issues and analytical tools relating to the planning and control functions and decision-making. This involves the study of management accounting techniques and the decision making framework with emphasis on time value concept and capital appraisal techniques. Key topics include the budgeting process and preparation of the various budgets, cost classification, costing techniques, cost-volume profit (CVP) analysis, relevant cost principles and short-term decision making, time value of money concept and capital appraisal techniques.
Corporate and Business Law
This module provides students with adequate knowledge of the legal framework within which businesses and management activities are carried out. It involves knowledge of the Singapore and English legal systems, law of contract, agency law, law of tort, partnership law, company law, directors’ duties and minorities’ rights, corporate governance, legal issues relating to insolvency and winding up and legal rights on intellectual property.
This module equips students with a foundation in organisational behaviour to improve their understanding and management of people and organisations. It requires students to analyse a broad range of management and organisational issues including organisation culture, structure and the post-modern organisation. Key concepts include leadership and management, motivation, communication, perception, team formation and dynamics, organisation structures and processes, impacts of culture, change, power and politics and conflicts.
Human Resource Management
This module provides students with a broad overview of human resource management (HRM). It also examines theoretical and practical insights into HRM processes and practices. Key topics include concepts and theories of HRM, HRM practices in organisations, HRM and organisation performance, issues relating to recruitment and selection, training and development, performance appraisal and reward management, employee participation and contemporary issues in HRM.
This module promotes awareness of the challenges and opportunities facing organisations in the international marketplace and an understanding of the range of markets and tools. It offers insights into how international marketing differs from ‘domestic’ marketing. It examines the scope of international marketing, similarities and differences with ‘domestic’ marketing, PEST analysis and its impact on international marketing, market entry strategies, international marketing orientations, international marketing mix strategy, issues relating to standardisation versus adaptation, management and control and other current issues.
This module exposes students to the theory and practice of marketing communication across a range of businesses and is designed to allow students to develop a working understanding of the marketing mix. It includes an introduction to marketing communication, the communication environment, the marketing communication mix, regulations of communications, the communication process, various types of media vehicles, promotion strategies, importance of planning and control, issue of ethics and current trends in marketing communication.
Advanced Diploma Level 1 / Diploma in Business Management Modules
Principles of Accounting
This module provides students with an understanding of the concepts and principles of accounting, the double entry accounting system and basic financial reporting for unincorporated and incorporated entities. It includes the financial reporting environment, importance of ethics and corporate governance, accounting concepts, principles and conventions, the double-entry system of recording, preparation and analysis of financial statements.
This module explores the underpinning theories relating to modern management and examines their application of these to today’s businesses. It covers theory and applications relating to context of management, analysis of internal and external environment, planning and organising, management types, decision-making, organisation structures, evolution and changes, leading and controlling, leadership styles, managing and influencing others, motivation, control activities and performance measurement, international management and current issues.
This module provides students with an understanding of the fundamental principles of marketing and the marketing process in modern organisations. It explores theoretical tools and techniques for analysing major marketing strategies, issues and challenges. Key topics include an analysis of the marketing environment, consumer behaviour, segmentation and positioning, marketing research, marketing mix, services marketing, Internet and social media marketing, marketing strategy and issues in marketing.
Quantitative Methods for Business
This module develops students’ skills in statistical and operational research techniques used in data analysis and problem-solving in the modern business context. This includes data collection and sampling, presenting data especially through the use of spreadsheet, descriptive statistics, probability concepts, simple linear regression and correlation, time series, moving averages, exponential smoothing and manipulative models, indices, linear programming and decision trees.
This module introduces students to key economic principles and concepts as they apply to the business environment. It examines the effect of supply, demand and price elasticity on market position and competition and also analyses the impact of economic policies on businesses. Key topics include an introduction to economics and the business environment, supply and demand concepts, market structure and the competitive environment and macroeconomics concepts such as fiscal and monetary policy and economic growth, exchange rates, inflation, unemployment and globalisation.
This module provides in-depth knowledge of how to manage trade, consumer This module focuses on the key business communication skills necessary for the effective and efficient operations in today’s complex business environment. It includes an introduction on communicating in today’s workplace, changes in business communication, effective writing process, reporting workplace data, importance of effective presentation skills and interpersonal skills and professionalism at work.
Students take 2 modules in each semester
Each semester consists of 10 taught weeks and 1 exam week (i.e. 3 months)
The 6 modules may be completed in 3 semesters (i.e. 9 months per level)
I have had in depth exposure at both the operational and management levels in Retails operation, Administration, and Sales Management; as well as teaching experience in the education sector. In addition, I also have more than 15 yrs of teaching experiences for LCCI computerized book-keeping. These have given me both in-depth and a broad-based experience in managing my work roles and human relationship.