Unconventional & Creative Marketing Strategies That Get Results

Marketing Institute of Singapore - Executive Development

Course introduction

This course smashes through the usual, ‘normal’ type of marketing that doesn’t capture the attention of people, let alone having them buy. It gives you the strategies and tools to create UNCONVENTIONAL HOOKS and CREATIVE CUSTOMER-GETTING ANGLES so that your marketing/advertising will stand out… capture more eyeballs… bring in floods of customers... and multiply sales.

Course Benefits

  • Craft a marketing message that STANDS OUT so that people will give it special attention among the hundreds of other marketing
  • Why the human mind goes into ‘non-active mode’ when exposed to normal or dull marketing messages (and how to WAKE this mode up and have it respond to your marketing)
  • How to instill in yourself and your marketing/sales team an “Unconventional Marketing Mindset” and start producing more vibrant marketing ideas
  • Step-by-step method to transform any plain advert or marketing into an INTERESTING & CAPTIVATING marketing piece
  • Ways to create an unconventional delightful customer experience that will have people telling others to be your customers
  • Use strategic eye-catching “grabbers” in marketing pieces (like brochures, advertisements, online ads etc) to prevent them from being unread or thrown away
  • How to “theme” a campaign so that people will find it newsworthy and want to spread the word on social media about it (plus have news outlets want to report on it)
  • Example of a household product company that rakes in 700% more sales through a creative online campaign
  • Example of a shoe company that spends nothing on advertising but still brings in 8-figure revenue by having the customers do the selling for them
  • Example of a small family restaurant that doesn’t spend a cent on marketing, yet through the brilliant use of creative marketing — got fully booked everyday for an entire year
  • And more: 21 real life examples of companies and teams from different industries that use unconventionally clever marketing to differentiate itself from its competitors and in-turn gets a continuous supply of clients (PLUS: the strategies & tactics of these companies are deconstructed into easy-to-emulate steps for you, so that you can use them for your own marketing) 

Target Audience

  • Marketing professionals/executives
  • Sales professionals/executives
  • Business development staff/team
  • Advertising professionals/executives
  • P.R professionals/executives

Course Outline

In any given day, a normal person would be exposed to hundreds of advertising/marketing messages. Most of these marketing do not even capture the person’s attention… let alone getting them to buy.
Reason being — most of these marketing are too normal… too “conventional”. And anything that is too normal doesn’t get registered by the human brain.
Which is why, to gain a major advantage in the marketplace, your marketing/advertising should NOT look like any other marketing/advertising out there. It requires UNCONVENTIONAL HOOKS and CREATIVE CUSTOMER-GETTING ANGLES.
In this workshop — “Unconventional & Creative Marketing Strategies That Get Results”, you get 2 tactical-filled days of ‘against the norm’ marketing approaches — that real companies and individuals had deployed to attract eyeballs... bring in floods of customers... and multiply sales.

Available Course Sessions

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Trainer Profile

Tylus Lim

Tylus Lim has advised and helped sharpened the marketing campaigns/materials for companies spanning over 20 different industries. An obsessed marketing enthusiast, he spent over 14 years learning, real-life testing and applying just about every marketing method and idea known to man. These vast experiences had in turn helped to uncover what truly and repeatedly works in marketing.

Tylus is also an entrepreneur and founder of various businesses. He manages and oversees the marketing efforts of his businesses by actively using real-life marketing strategies to generate growth and profitability.

In the online aspect, he has created numerous web ads and copies for different niches and businesses. Some of Tylus' clientele include Singapore Armed Forces, People's Association, Rotaract Club of Singapore, SAFRA, Nanyang Polytechnic, Star Cruises, MCYS etc.

Tylus holds a Bachelor in Business from the Royal Melbourne Institute of Technology where he earned a certificate of distinction with specialisation in Marketing.