Non-Verbal Communication in a Digital Age

Marketing Institute of Singapore - Executive Development

Course introduction

Non-verbal communication was very much focused on body language including facial expression, tone and pitch, eye contact, posture and gesture.
Today, as we communicate less face-to-face and more and more through our smart devices, we have resorted to emoticons, gifs, memes, one-liners, block letters, infographics, images, stickers...
Do these add trust, clarity and interest in our daily communication? Is social media helping us to be better communicators? Are we communicating clearly with our clients and customers, our bosses, our colleagues, our subordinates? Are the messages we deliver being interpreted as we intend them to? In a hasty world, how do we ensure messages are exactly how we want the recipients to interpret?

Course Benefits

From this 1-day workshop, participants will learn to:

  • Understand why good communication begins with the communicator
  • Apply top 10 social skills of non-verbal communication
  • Recognize the 5 main benefits of non-verbal enhancing communication skills
  • Leverage non-verbal communication skills
  • Define and enhance your brand persona through effective communication including non-verbal skills

Target Audience

All executives who strive to build a successful and trusting working relationship with their clients, customers, bosses, leaders, supervisors, subordinates, colleagues, friends, everyone, in every situation, through effective communication in today’s digital world.
Heavy on group discussions and exercises, this workshop will test participants on the applications of the techniques learned as part of the overall course understanding and appreciation.

Course Outline

Why good communications matter even more in a digital world.
As we communicate less face-to-face and more through our computer and smart devices. How do we ensure trust, clarity and interest in our daily communication? The importance of leveraging non-verbal communication skills cannot be overlooked especially in today’s noisy global village. Are today’s emoticons, one-liners, and limited number of characters in some instances, rubbishing the English language?
Who is our audience
Part of how we communicate depends on the motive of our message and the target audience. Stakeholders are an array from the millennia generation and generations X and Y before them, and unless we know who we are communicating with and why, we are going to fail miserably with our non-verbal communication.
How do we communicate 
How do we take advantage of social media and their concomitant non-verbal skills to enhance our interactions with our external and internal clients. We examine all this and the communication barriers that need to be knocked down.
What we say non-verbally
Communication is about results. What do we want people to do with our images, infographics, one-liners, and emoticons? We ought to give information with interest in the outcome and how it supports specific business goals – bearing in mind what the message means to the audience: What’s in it for me? Why should I care? And what about peripheral deals using emotion to get a customer interested in your product?
Where are the checkpoints 
Are you aware of the signals your non-verbal communication could be sending? How will you know if you are connecting with your recipients? 2-way communication and Feedback. We examine the top 10 social skills of non-verbal communication.
When is the communication
When is the right time to choose non-verbal communication over face-to-face even as the focus has shifted towards restructuring the organization to a customer-centric environment?
Personal branding
What does your non-verbal communication skills say about your personal brand? How do you stand out in a cluttered, ever more confusing, world for your organization, for yourself?

Available Course Sessions

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Trainer Profile

Rowena Lim

Rowena Lim has over 25 years of communications experience. Starting out in public relations and advertising, she ventured into journalism before entrenching her experience in corporate communications. Today, she is a Director of a multi-media investment company.

In corporate communications, her experience extends from corporate positioning, reputation management, brand management, consumer communications, crisis communications, financial communications to media training.

She started her corporate communications with Hickson Public Relations as Senior Consultant after 12 years of inhouse PR/Advertising and journalism. She became Vice President when the agency was acquired by Fleishman Hillard International Communications. Shortly after, she rose to Senior Vice President. At Fleishman Hillard, she served one of their top accounts and was also their Asia Pacific practice leader for the corporate group.

With her knack for 'total' communications, she has contributed to various clients including United Airlines, The Singapore e-Government Leadership Centre, Jardine Matheson Group, NEA, WDA, NOL, APEC Secretariat, Ngee Ann Polytechnic, J P Morgan, Scandinavian Airlines, Caterpillar, The Hearing Centre, Electrolux, Canon, Pioneer Electronics, Hitachi Asia, Cordlife, Caltex, and Shell.

Rowena has an MBA degree in Marketing from the University of Hull, UK.