Mass Media Law Management and Ethics

Marketing Institute of Singapore - Executive Development


Course introduction

Ignorance of the law is no defence. You do not need to have legal knowledge to attend this course. This course provides participants with a working knowledge of business laws so that they can conduct their business effectively within the laws.
Get a thorough understanding on the principles of laws affecting your businesses such as defamation law, privacy issues, intellectual property rights and current regulatory framework.
Case-studies and case presentations will be discussed.



Course Outline


Understanding Media Ethics

  • Socrates
  • The Social Contract
  • Utilitarianism
  • Deontologists
Defamation Law and Advertising
  • Elements of defamation
  1. publication of untrue statement
  2. affecting a person’s reputation
  3. estimation of right-thinking members of society
  4. libel and slander
  • Statement must refer to claimant
  • Proof of damage
  • Who can sue?
  • Defenses
  • Justification
  • Fair comment
  • Absolute privilege
  • Qualified privilege, malice
  • Offer of amends
  • Innocent dissemination
  • Case-studies
Privacy Issues
  • Case-studies
Intellectual Properties Issues
  • Impact of IP law on mass communications
  • Ethical issues on IP law
  • Copyright law
  • Trade mark and service mark
  • Law of passing off
  • Patents
  • Industrial designs
  • Registration of IP
  • Practical implications in the workplace
  • Remedies for IP infringement
  • Account of profit
  • Damages
Obscenity and Indecency
  • Case-studies
Regulation and Control
  • Broadcasting standards
  • Classification ratings



Available Course Sessions


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Trainer Profile


Catherine Tay Swee Kian

Catherine Tay Swee Kian is an Associate Professorial Fellow lecturing law at the National University of Singapore, Department of Strategy and Policy (NUS Business School). She is also an Advocate and Solicitor of the Supreme Court of Singapore and an author of several law books. She is Associate Director of Bernard & Rada Law Corp.

Prof Tay studied law at Queen Mary College, University of London and graduated with a Master of Laws, in which she specialised in Company, Shipping, Insurance and Marine Insurance Laws. She did her pupillage under the Honourable Lady Mary Hogg in London and returned to Singapore in the law firm of Rodyk & Davidson.

Prof Tay was on the Board of Overseas Editors for the (United Kingdom) Journal of Financial Crime, an official publication of the Cambridge International Symposium on Economic Crime. She has presented papers at many conferences and seminars on Business Law, Medical Law, Company and Insolvency Laws both overseas and in Singapore. Prof Tay is an examiner on law subjects for a number of professional bodies in Singapore and overseas. She conducts in-house seminars for hospitals, banks, statutory boards, hotels, commercial firms and companies, clubs and associations.



 

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