Executive Certificate in Event & Business Management

Marketing Institute of Singapore (MIS)

Course introduction

Build Your Career in the Exciting World of Events!

Singapore is a world leader in the creation and delivery of celebratory, business and sporting events. As its event industry continues to grow and develop, supported by world class infrastructure such as the Marina Bay Sands and Resorts World complexes, so does the opportunities for people trained in event management.

As the number of events continues to grow, so too has the need for trained professionals capable of planning and delivering events of various types including conferences, product launches, exhibitions, sporting events, parades and networking and social events.

This program contributes to meeting this need by providing a grounding in the key skills and knowledge required to successfully project manage the full spectrum of events.

The Executive Certificate in Business & Public Event Management is a 4-day course designed to provide a foundation of key skills and knowledge associated with the creation and delivery of corporate (e.g. product launches, conferences, functions, fundraising events), private (e.g. parties, weddings) and public events (e.g. festivals, street parades, fairs and sporting events).

Course Benefits

The focus of the course is on developing an understanding of the theory and practice of creating and delivering various types of events. The course content is curated based on the results of extensive surveys of event management professionals.
Our presenters have extensive backgrounds both as educators and as event management practitioners. Their collective experience extends to the planning and delivery of a variety of business and public events including conferences, product launches, festivals, exhibitions, corporate parties, parades and seminars/workshops.

Target Audience

The program is specifically designed to both enhance the skill and knowledge base of those already employed to plan and deliver events, and to serve as a sound platform for those people seeking to launch careers in the exciting and varied field of event management. The program seeks to aid the career development of those employed, or seeking employment, as:

  • Corporate in-house event organisers
  • Special event coordinators/managers
  • Conference/meeting planners
  • Charity event organisers
  • Festival planners
  • Parade directors
  • Exhibition organisers
  • Wedding planners
  • Government event planners/coordinators
  • Educational institution event managers
  • Sport event managers
  • Hotel/resort/cruise ship event coordinators

Course Outline

In this 4-days of practical training delivered by industry experts, you will cover the event management life cycle from concept development through to planning, implementation, shutdown and evaluation. Specifically, the program will address:

  • Understanding the event context - legal, organisational, technological, social and environmental issues
  • Responding to event briefs
  • Establishing event goals and objectives
  • Creating the event concept
  • Event programming
  • Theming, performance and staging
  • Project managing events
  • Scheduling tools and the event manual
  • Budgeting
  • Event management technologies
  • Venue/site selection, design and layout
  • Human resource management for events
  • Planning and delivering environmentally sustainable events
  • Event marketing
  • Risk management
  • Event monitoring and control practices
  • Event shutdown processes
  • Evaluation and knowledge management
  • Case studies

Available Course Sessions

Please click here to stay updated on upcoming sessions.

Trainer Profile

Dr Rob Harris / Jade Whiteley / Meg Hibbins

Dr Rob Harris, Former Director of Australian Centre for Event Management, University of Technology Sydney (UTS)

Dr Rob Harris has an international reputation as an event management educator, having developed and delivered programs through to Masters level in locations around the world including the United Kingdom, Malaysia, China and New Zealand, as well as throughout Australia. He is a co-author of the texts Festival and Special Event Management, Event Management and the Regional Event Management Handbook.

Dr Harris serves as a judge for the Australian Event Awards and as an assessor for regional event grants for several state governments. Additionally, Rob is also a member of the editorial boards of a number of key academic journals in the field of event management.

Jade Whiteley, Operations Director, Taste Festivals Australia

Jade is a Sydney-based event creator, producer and consultant with extensive experience across a broad range of event genres including festivals, corporate events, gala dinners, major awards ceremonies and community events. For the past four years Jade has held the role of Operations Director for IMG Culinary, delivering nationwide festivals including Taste of Sydney, Taste of Melbourne, Taste of Perth and Margaret River Gourmet Escape.

Her previous roles have included National Tour Manager for Opera Australia, Venue Event Manager for Australian Fashion Week, Talent Logistics Manager for MTV Australia Awards, Logistics Manager for the City of Sydney’s Chinese New Year Parade and Production Manager for the State Theatre in Sydney.

Meg Hibbins

Meg Hibbins has a corporate event management career spanning 20 years and has successfully developed and delivered special events across a range of industries including professional associations, pharmaceuticals, higher education, professional service firms and small business.

Meg has extended her experience through volunteer activities with Manly Jazz Festival, Manly Food & Wine Festival, Sydney Festival, Christmas in the Mountains and the OzHarvest CEO Cookoff. Meg is a graduate of the Master of Management (Event Management) program at the University of Technology Sydney where she has recently been involved in developing and delivering event management education at Undergraduate and Postgraduate levels.