We believe that all companies must innovate continuously, linking inspiration and passion to execution and delivery, to succeed in an increasingly challenging environment.
Thus, the goal of this workshop is to help the participants innovate systematically to create value for your organization and for your customers in a globally connected market.
At the end of this 2-day workshop, participants will be able to use a systematic approach to deliver innovation and will be able to put to immediate use the methods and skills that can help in winning in the market place.
At the end of the 2- day workshop the participant would have the ability to apply human
centred design thinking principles for creative problem solving.
Thus the 2-day workshop would help the participant:
Anyone who is involved in helping innovate to solve a consumer problem in their organisation.
Gain an appreciation of the ‘Design Thinking Framework’
Ms. Anila Shrivastava
Driving Growth and Behaviour Change I Specialist in Design Thinking & Decoding Behaviour
Anila is a passionate, dynamic and award-winning researcher with extensive experience in supporting clients define strategy to drive growth and to drive behaviour change; using frameworks that are anchored in the principles of cultural semiotics, behavioural sciences, design thinking and high-end analytics.
Anila, has more than eighteen years of experience in leading SBU’s and Business Verticals (the Consumer Products Group, Retail and Media) for the Kantar Group, TNS and Nielsen. She has helped fortune 500 companies and nonprofits define strategy for growth and innovation.
She is currently leading idstats research, a behavioural research consultancy that services clients ranging from global major’s to local SME’s on growth and behaviour change strategies. She also consults clients and conducts training for agencies/end clients and is also an Associate Lecturer with a local Polytechnic.
She has a bachelor’s degree in Economics (First Class) and an MBA from India. She has also pursued EDP programs in User Centred Design (Cornell) and Design thinking (MIT). Currently, she is pursuing a Master from the S R Nathan School of Human Development, SUSS.
She is also a keen blogger and has also written and presented at many conferences like MRSI, Asia Research, WARC, Semiofest etc.