Design Thinking Sprint for Successful Problem Solving

Marketing Institute of Singapore - Executive Development


Course introduction

We believe that all companies must innovate continuously, linking inspiration and passion to execution and delivery, to succeed in an increasingly challenging environment.
Thus, the goal of this workshop is to help the participants innovate systematically to create value for your organization and for your customers in a globally connected market.
At the end of this 2-day workshop, participants will be able to use a systematic approach to deliver innovation and will be able to put to immediate use the methods and skills that can help in winning in the market place.



Course Benefits


At the end of the 2- day workshop the participant would have the ability to apply human 
centred design thinking principles for creative problem solving.
Thus the 2-day workshop would help the participant:

  • Gain an appreciation of the human centred design thinking framework
  • Develop the ability to frame the ‘challenge’ from a human centred design perspective
  • Leverage consumer empathy to drive innovation
  • Apply prototyping and agile testing for converting ideas into action



Target Audience


Anyone who is involved in helping innovate to solve a consumer problem in their organisation.



Course Outline


Gain an appreciation of the ‘Design Thinking Framework’ 

  • An overview of the design thinking process
  • Develop an appreciation about its applications
Develop the ability to frame the challenge from a human centred design perspective
  • Develop ‘consumer empathy’
  1. Get a window into the consumer’s life
  2. Personas
  3. Affinity maps
  4. User journeys
  • Define the consumer needs/problem
  1. Explore the problem from 360 degrees
  2. HMW (How Might We)?
  • Align on what success would look like and define the success metrics
  1. Decision metrics
  2. HEART’metrics
  3. Key watch outs!
  • Group work: Putting the theory into action
  1. The movie going problem/The ideal walker
Leverage consumer empathy to drive innovation
  • Ideate for solutions; (individual and group level)
  1. Brainstorm
  2. Sketching
  3. Voting
  • Combine solutions to evolve concepts (one or more)
  1. Convert solutions concepts
  2. Convert solution concepts into product specifications
  • Group work: Putting the theory into action
  1. The movie going problem/The ideal walker
Apply prototyping and agile testing for converting ideas into action
  • An overview of prototyping and agile testing methods
  1. Building prototypes;
  2. An overview of key methods
  3. Before building list, the assumptions underlying the concepts
  4. Low and high fidelity mock-ups
  5. List desired agile testing outcomes
  6. Agile testing
  7. Show; don’t tell
  • An overview of
  1. Staged and spiral development processes
  2. Agile manifesto and scrum process
  • Group work: Putting the theory into action
  1. The movie going problem/The ideal walker



Available Course Sessions


Please click here to stay updated on upcoming sessions.



Trainer Profile


Ms. Anila Shrivastava

Ms. Anila Shrivastava
Driving Growth and Behaviour Change I Specialist in Design Thinking & Decoding Behaviour

Anila is a passionate, dynamic and award-winning researcher with extensive experience in supporting clients define strategy to drive growth and to drive behaviour change; using frameworks that are anchored in the principles of cultural semiotics, behavioural sciences, design thinking and high-end analytics.
Anila, has more than eighteen years of experience in leading SBU’s and Business Verticals (the Consumer Products Group, Retail and Media) for the Kantar Group, TNS and Nielsen. She has helped fortune 500 companies and nonprofits define strategy for growth and innovation.

She is currently leading idstats research, a behavioural research consultancy that services clients ranging from global major’s to local SME’s on growth and behaviour change strategies. She also consults clients and conducts training for agencies/end clients and is also an Associate Lecturer with a local Polytechnic.
She has a bachelor’s degree in Economics (First Class) and an MBA from India. She has also pursued EDP programs in User Centred Design (Cornell) and Design thinking (MIT). Currently, she is pursuing a Master from the S R Nathan School of Human Development, SUSS.

She is also a keen blogger and has also written and presented at many conferences like MRSI, Asia Research, WARC, Semiofest etc.



 

Top