Creative Ideas for Marketing and Product Development

Marketing Institute of Singapore - Executive Development


Course introduction

Creative ideas are sources of competitive advantage in the future of business.
Creative ideas are essential in your marketing and product development effort.
This program aims to help participants recognize the importance of creativity and to empower them with the abilities to generate creative ideas related to marketing and product development.
This program will also showcase some creative ideas that had been applied by worldwide marketing and product development professionals.
This program is ideal for leaders and professionals who are looking for creative ideas and inspirations in marketing and product development.



Course Benefits


By the end of this program, participants will be able to:

  • Understand how creativity add tremendous value to marketing and product development
  • Generate creative ideas and apply them immediately in workplace
  • Master tools and techniques to manage ideas more effectively
  • Tap into worldwide real-life cases of how creative ideas being implemented in marketing and product development



Target Audience


  • Professionals involved in marketing and product development
  • Product managers and executives
  • Marketing managers and executives
  • Innovation managers and executives



Course Outline


  • Overview
  1. Why creativity matters in marketing and product development
  2. Value of unorthodox approaches
  3. Shifting left-brain and right-brain thinking
  • Mindset shifts in your roles
  1. Reframing your marketing activities
  2. Understanding the three layers of products
  3. Mapping your creative ideas to the product life cycle
  • Creative ideas generation and management
  1. Addition (+) / Subtraction (-) / Multiplication (x) / Division (/)
  2. SCAMPER method
  3. PPCO
  • Application of creative ideas in marketing and product development
  1. Product-market grid
  2. Worldwide cases: creative ideas in marketing
  3. Worldwide cases: creative ideas in product development



Available Course Sessions


Please click here to stay updated on upcoming sessions.



Trainer Profile


Dickson Tang

Dickson Tang is a keynote speaker, author and trainer.

He is the author of an Amazon Bestseller book "Leadership for future of work: 9 ways to build career edge over robots with human creativity".

He has over 15 years of experience in management, marketing, business consulting, organizational strategies and training & development. His prior corporate experience includes assignments with several leading companies such as KPMG Advisory, Gartner and Netscape Inc. He has trained professionals from Cartier, CITIC Telecom, DHL, Exterran, JVC Kenwood, Kongsberg Maritime, Mannheim Business School, Menicon, Montblanc, Wirtgen and many more.

With dual background in business strategy and corporate training, he effectively designs and delivers speaking / training programs with alignment of organizational, team and individual needs. He holds a Master of Business Administration (MBA) from ESSEC Graduate School of Management in France and a Bachelor of Social Science from The Chinese University of Hong Kong.

He also holds an Advanced Certificate in Training and Assessment (ACTA) from Institute for Adult Learning in Singapore. He is a certified DISC profiling professional.



 

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