Entrepreneurship for Small Businesses

MDIS


Course introduction

Being your own boss and taking your ideas of success is almost a dream for most people. After all, all the success stories of entrepreneurs making their billions are classic motivational and inspirational references used by the media and schools. So what does it take to be an entrepreneur or how does one take a small business to the next level. According to Forbes, 80% of such businesses fail eventually. A Business Insider report shows about 21.2% of new businesses fail within the first year and 32.1% by the second year. The percentage of failure continues and eventually, only about 20% of such businesses will eventually succeed.



Course Benefits


Upon completion of this workshop, participants will be able to;

  • Understand the legal aspects of starting your own business
  • Will be aware of key pitfalls of new business ventures
  • Understand the legal aspects of starting your own business



Target Audience


For anyone aspiring to start their own business, have started a new business recently and/or someone running a small business.



Course Outline


Setting up

  • Understand the types of companies in Singapore
  • Understand the benefits and risks associated with each business structure
  • Registering your company in Singapore
  • Goals & objectives of the business
The business
  • Challenges of an Entrepreneur
  • Money and its importance
  • Franchising: an option?
  • Innovation and the value proposition
  • Exit strategy and options
Marketing
  • Who are your customers?
  • Why will they buy? & how much they will pay
  • Sustainability - keeping your business going



Available Course Sessions


Please click here to stay updated on upcoming sessions.



Trainer Profile


Dr Donald Tan

Dr Donald Tan is an independent marketing & management consultant and previously, he held senior and management positions in the hi-tech industry for several MNCs, with responsibilities over the Asia Pacific.

Tan holds a doctorate in Marketing from the University of Western Australia. Tan also received his Master in Management Research and Bachelor of Business Administration (1st Class Honors) on company sponsorship and scholarship respectively.

Tan commenced his career as a Marketing consultant for the Asia Pacific region and subsequently joined several multinationals companies to look after sales, marketing and communication in Asia. Tan’s key experiences include sales and marketing planning, strategy formulation, channel management, brand building, corporate & marketing communication, trade shows and seminars and media & public relations.

Tan speaks regularly at conferences and seminars globally and has been featured by media in Singapore, Australia, China, Taiwan, Japan and Hong Kong. During his tenure, Tan has received many awards and accolades for his contribution in the field of marketing and communications. Tan was the recipient of several coveted honors including “Outstanding Achievement in Marketing” by the American Marketing Association, “Most Creative Award” by Siemens, “Asia Pacific Vice-President Award” by Tellabs and “All American Scholar Award” by United States Achievement Academy.



 

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