Unleash your Potential with Image and Social Media Management


Course introduction

First impressions and personal branding are crucial in the business world. The right image projects a sense of professionalism and is the key to building business relationships. Image is a powerful communicator - you make a statement without saying a word. When you know you look good you will have more confidence, higher self-esteem and be more effective – just the qualities employers want in these competitive times. Even more so in this present time, social media plays an important role. It is a digital extension of everyone.
People who feel confident in themselves project confidence onto others. Your customers will respond more positively towards representatives who look great and therefore feel great and this confidence will translate into tangible business growth.

Course Benefits

Upon completion of this workshop, participants will be able to;

  • To create a more confident and positive impression
  • To look afresh at how you present yourself and the suitability of your wardrobe to your lifestyle, occupation and personal characteristics
  • To raise the awareness of the value of effective self-presentation
  • To improve corporate image and identity

Target Audience

Executives and above, professionals, self-employed

Course Outline

Module 1: Introduction to Personal Branding

  • You are the C.E.O of your life!
  • Create your personal brand
  • Embrace your brand with your personal brand statement
  • The overall image of your brand
Module 2: LinkedIn your Online Platform for Personal Branding
  • Check or Create LinkedIn account
  • Learn how to update your LinkedIn profile and understand how it works
Module 3: "WOW" your clients and create an impact
  • First Impressions are Lasting Impressions
  • The Psychology of Image
Module 4: "The factors that add up to the first impression
Module 5: Personal/Corporate Grooming know-hows and avoid fashion faux pas for both ladies & gentlemen
Module 6: Colour Power (Directional Method, an updated and improved version of seasonal method)
  • Learn how to choose colours that will appeal to people psychologically
  • Understand how colours play an important role in your professional image
  • Learn how to choose colours that will make you look good and feel great
  • Learn how to choose colours that will make you appear more powerful
  • The Harmony of Colours in what you wear to look your best
  • Importance of colours in wardrobe management
Module 7: Outclass the competition by portraying a professional image
Module 8: Ladies: Dress For Success
  • Discover your own body proportions and figure type (shape analysis assessment)
  • The different silhouettes and clothing adaptation to them
  • Unravel the secrets of dressing right!
  • Learn how to "hide" your figure faults and enhance your figure to look your best
  • Find out the tricks of the trade that will enable you to look taller, slimmer, etc
  • The optical effects of clothing
  • Correct fit for the jacket suit
  • Guidelines on handbags, stockings/socks and shoes
Module 9: Gentlemen: Gear For Success
  • Discover your own body proportions and figure type (shape analysis assessment)
  • The different silhouettes and clothing adaptation to them
  • How to choose a good tie
  • Knots to complement the different collars
  • How to combine colours and patterns when wearing your tie, shirt and suit
  • Everything you need to know about collars, cuffs, cotton, craftsmanship and correct fit for your shirt
  • Important notes about jacket suits, single vs double-breasted
  • Patterns & colours for the various occasions
  • Correct fit for the jacket, shirt and trousers
  • The 3 piece suit and story of the vest
Module 10: Guidelines on shoes, socks, belts and accessories

Available Course Sessions

Please click here to stay updated on upcoming sessions.

Trainer Profile

Elaine Heng

Elaine Heng is a qualified image consultant, makeup artiste and hairstylist, and certified ACTA Trainer, specializing in personal and corporate image management courses, like personal grooming, corporate grooming, dress sense, deportment, social, business and dining etiquette. Having worked in both government agency and private sector, she garnished extensive working experiences in marketing communications, public relations, event management and business development. It also gave her valuable insights into various business cultures and settings, complementing her consultation in helping corporations build their corporate image by advising corporate professionals on their appearances and mannerisms.

Elaine is highly recognised in the image consultancy arena and was conferred Top 100 Singapore Excellence Award 2013/2014 and 2010 Successful Entrepreneur award by Singapore Today. In additional, the company was appointed to be the official grooming company to conduct training for Youth Olympics Games 2010 volunteers. Nanyang Polytechnic and Singapore Polytechnic School of Business has also invited her to be their adjunct lecturer for topics related to selling and sales management and marketing communications.