Social Media for Employer Branding


Course introduction

Your employer branding determines your success in recruiting the millennial and retain them effectively to become your brand advocates. Employer branding is no longer just a Public Relations strategy but an organisational approach by management and staff of all levels. This workshop explores social media as one of the key platforms to communicate your organisation’s brand essence to staff, future hires, customers and business partners.

Course Benefits

Upon completion of this workshop, participants will be able to;

  • Identify key objectives in employer branding
  • Create main content for key social media platforms
  • Raise the profiles of all key employees on key social media platforms as brand ambassadors
  • Utilise the right tools to create and syndicate content for employer branding

Target Audience

All HR Professionals for Recruitment and Talent Acquisition

Course Outline

  1. Introduction to Employer Branding on Social Media
  2. Content Mix based on target audience
  3. Attributes of Employer Branding Content
  4. Content Creation Tools
  5. Growth of followers of the brand on social media
  6. Syndication and Monitoring Tools

Available Course Sessions

Please click here to stay updated on upcoming sessions.

Trainer Profile

Andrew Chow

Andrew Chow is a Social Media Strategist in Singapore. Andrew has spoken in many conferences to business leaders of South East Asia and civil servants in Middle East and North Africa region. His insights on Social Media Strategy, Media Management and Personal Branding have made his a choice selection for workshop leaders. His dynamic presentation style and thought leadership make him a frequently sought-after keynote speaker. Andrew also won many positive feedbacks from business association like Singapore National Employers Federation (SNEF) and Singapore Chinese Chamber of Commerce (SCCCI).

From his early days as a young researcher in the civil service, Andrew had experiences in various industries like MICE, Brand Management, Training and Personalised services like Dating Agency. His ebook "Romancing the Media" has helped many Small Medium Enterprises to master the art of engaging the media for publicity to bring their business to the next level.

Andrew had more than 230 interviews and features about him or his business since 2005 from Channel News Asia, News 8, 938Live, Business Times, Zao Bao, Berita Harian, Today, The New Paper, My Paper, STOMP, FEMALE, HER WORLD, PEAK, SHAPE, Lifestyle, etc). Andrew was also the business coach on Effective Media Management for Singapore's leading radio station 938live - Positive Business Minute.

Founded IDEAMART (S) PTE LTD in 1994, Andrew won the Spirit of Enterprise Award in 2008 and the Successful Entrepreneur Award in 2010. Graduated from Thames Valley University, Andrew is also a Certified Trainer, Assessor and Developer under WDA-WSQ courses. Andrew is fondly called "ideasandrew" in all his social media connections. He has also founded several social networking portals with over 10,000 profiles. Currently, Andrew is a Professional Member in the Asia Professional Speakers - Singapore (APSS) and also serve as a Committee Member.