Social Media Content Creation Masterclass


Course introduction

Do you have the challenge of not knowing what kind of content will suit your audience on different platforms? Are you spending too much time creating content and have little engagement on your social media platforms? Or are you having trouble coming up with the right mix of posts? Don’t know what to say or don’t have the time to post it? Is social media becoming too much work? 
This workshop will cover everything you need to know about creating killer content for the top social media platforms like Facebook, Twitter, Pinterest, and Instagram!

Course Benefits

Upon completion of this workshop, participants will be able to;

  • Analysing your content mix- how to balance sales posts versus engagement posts
  • Custom content for social media platforms- learning how to tailor a message to fit the platform since the same message doesn’t work for every social media platform!
  • Schedule content to post on different platform using effective tools
  • Build a content calendar

Target Audience

All Digital Marketeers and Branding Managers

Course Outline

  1. Introduction to Content Creation
  2. Content Mix based on Customer Journey
  3. Attributes of Great Content
  4. Content Creation Tools
  5. Syndication and Monitoring Tools
  6. The magic of Hashtagging

Available Course Sessions

Please click here to stay updated on upcoming sessions.

Trainer Profile

Andrew Chow

Andrew Chow is a Social Media Strategist in Singapore. Andrew has spoken in many conferences to business leaders of South East Asia and civil servants in Middle East and North Africa region. His insights on Social Media Strategy, Media Management and Personal Branding have made his a choice selection for workshop leaders. His dynamic presentation style and thought leadership make him a frequently sought-after keynote speaker. Andrew also won many positive feedbacks from business association like Singapore National Employers Federation (SNEF) and Singapore Chinese Chamber of Commerce (SCCCI).

From his early days as a young researcher in the civil service, Andrew had experiences in various industries like MICE, Brand Management, Training and Personalised services like Dating Agency. His ebook "Romancing the Media" has helped many Small Medium Enterprises to master the art of engaging the media for publicity to bring their business to the next level.

Andrew had more than 230 interviews and features about him or his business since 2005 from Channel News Asia, News 8, 938Live, Business Times, Zao Bao, Berita Harian, Today, The New Paper, My Paper, STOMP, FEMALE, HER WORLD, PEAK, SHAPE, Lifestyle, etc). Andrew was also the business coach on Effective Media Management for Singapore's leading radio station 938live - Positive Business Minute.

Founded IDEAMART (S) PTE LTD in 1994, Andrew won the Spirit of Enterprise Award in 2008 and the Successful Entrepreneur Award in 2010. Graduated from Thames Valley University, Andrew is also a Certified Trainer, Assessor and Developer under WDA-WSQ courses. Andrew is fondly called "ideasandrew" in all his social media connections. He has also founded several social networking portals with over 10,000 profiles. Currently, Andrew is a Professional Member in the Asia Professional Speakers - Singapore (APSS) and also serve as a Committee Member.