DIY Analytics - Making data-driven decisions for a more Profitable Business

NTU Professional and Continuing Education (PaCE@NTU)

Course introduction

There is a growing trend amongst companies using analytics to identify gaps, trends and benchmark their business with others. Companies spend billions of dollars annually on business intelligence tools for the simple reason that it drives the top and bottom line. According to Gartner, business intelligence has been the number one technology for the past three years running and surveys have shown that it is the second most important “application and technology issue” after anti-virus protection. However, deriving insights from data analytics is NOT the domain of large companies. Even small companies (SMEs) and start-ups can benefit from it. Data Analytics is NOT just about IT solutions and tools; rather it is a methodology and process that is independent of IT. Insights from Data Analytics is NOT solely about amassing large amounts of information and data and applying technology to see trends and patterns; it is about knowing what to collect in a timely manner and that will feed into and add value to the decision-making process. Companies are focusing on business insights as the primary inputs into business strategy formulation, marketing and operations. The more business insights a company has about the customer, the competition and the market, the better will be the position it will be in to increase its revenues and profits. Companies that have good business insights will almost always perform better than others. 

Course Benefits

The objective of this course is to equip individuals (and companies) with the tools and frameworks to conduct data analytics that can add value to the firm. This course will help you to: 

• Understand the underlying strengths of global markets and industries. 
• Benchmark your business against the best in class and the competition. 
• Identify potential opportunities and partnerships 
• Identify potential business risks and how to manage them using risk management frameworks.

Course Pre-Requisites

Fee with NEW e2i subsidy: S$374.50 (inclusive of GST) *conditions apply 

To be eligible for e2i subsidy, participants: 
- must be Singaporeans or Permanent Residents of Singapore 
- achieve minimum 75% attendance per run 
* Participants who do not fulfill the above criteria are not eligible for e2i funding, and are required to pay the course fee in full. 

Union members may enjoy up to $250 unfunded course fee support when you sign up for courses supported under UTAP. Conditions apply. Visit for more information.  

Target Audience

• Mid-level to Senior management 
• Anyone with an interest in starting a new business 

Course Outline

• Fundamentals of business intelligence and data analytics 
• Useful tools and frameworks to help companies with their market analysis and benchmarking analysis. 
• Risk mapping techniques and applications 

This is an interactive course with a mixture of lecture, group work and discussions. With active participation from attendees, there will be rich cross-learning that will only enhance each individual’s knowledge. This course is highly practical and participants can use what is taught to evaluate current business opportunities and risks.  


Available Course Sessions

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Trainer Profile

Mr Tay, Francis

Francis Tay is an adjunct lecturer teaching Business Intelligence in the Master of KM course at Nanyang Technological University (NTU). He also holds the Chief Operating Officer position in a water treatment technology company and a Director position of a trading and distribution company.

Francis's work experience in international markets and business stretches back more than 18 years. These include being the Director of marketing and implementation services at Global Business Insights Pte Ltd (GBI), a wholly-owned subsidiary of IE Holdings, and senior positions in IE Singapore overseeing the overseas development of Singapore’s International Trading, EPE and ICT sectors. In addition, Francis has also held Centre Director positions at IE’s overseas offices in the US and UK.

The various experiences have put him in a good position to understand and work with large and small, local and foreign companies in the area of market entry and overseas implementation strategy. Examples include market entry projects in US, Europe and Asia, and feasibility study project in Mexico. Francis has also contributed opinions and views to trade association’s publications as well as mainstream publications like 'The Edge', and public talks at corporate organised events.

Francis obtained his Honours degree from NUS, majoring in Economics and Computer Science & Applications, and his Master of Science in Management (Sloan Fellowship) from the London Business School in the UK under an IE Singapore scholarship. Francis served 5 years on the National Youth Council’s Singapore Youth Awards (SYA) Entrepreneurship committee and is currently participating as a mentor to companies under the Ascendas-NUS Entrepreneurship Centre mentorship program.

Married with two children, Francis enjoys golf, reading (especially journals) and having challenging discussion on business and market strategy, research and innovation.