Entrepreneurship - Understanding the Risk & Success of New Business Ventures

Marketing Institute of Singapore - Executive Development


Course introduction

Being your own boss is an ideal for many, yet how many understand what it takes for that business to be successful.  Many new start-ups fail not because of a bad idea, but largely due to the lack of experience in managing a new business.
This course provides the fundamental on setting up a new business ventures, what to look out for and avoid mistakes commonly made by new businesses. 



Course Benefits


Learning Outcomes:

  • Understanding the legal aspects of starting your own business
  • To be aware of key pitfalls of new business ventures
  • To develop a viable marketing proposition for your business



Target Audience


This program is suitable for anyone who are starting a new business or plan to understand the requirements before starting a new business in Singapore.



Course Outline


Setting up

  • Understand the types of companies in Singapore
  • Registering your company
The Business
  • Challenges of an Entrepreneur
  • Money and its importance
  • Franchising: is this an option?
  • Innovation and creating the value proposition
Marketing
  • Who are your customers?
  • Why will they buy & how much they will pay?
  • Sustainability - keeping your business going



Available Course Sessions


Please click here to stay updated on upcoming sessions.



Trainer Profile


Dr Donald Tan

Dr Donald Tan is an independent marketing & management consultant and currently sits on the advisory panels for Gerson Lehman, Primary Global Research and the Society of Industry Leaders. Previously, Tan held senior and management positions in the hi-tech
industry for several MNCs, with responsibilities over Asia Pacific.



 

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