Effective Sales Presentations Through Story Telling


Course introduction

When conducting sales presentations we are often faced with the challenge of how to transfer our value proposition to an audience that is impatient, easily distracted or overwhelmed with too much information or options.

In order to persuade and convince our audience, we need to gain their attention, simplify our proposition and ignite their emotions in a way that makes them move towards our goal. The impact of storytelling and how it helps to gain interest, attention and ignite the emotions that influence buying behaviour will be covered in this workshop

Course Benefits

Upon completion of this workshop, participants will be able to;

  • Appreciate the fundamentals of preparation and delivery
  • Apply the five step approach to persuasive presentations
  • Learn the power of storytelling in persuading the audience
  • Apply story telling in order to engage and influence the audience

Target Audience

Sales, advertising executives, managers and anyone who promotes a product or service

Course Outline

What Will Be Covered

  • Fundamentals of Effective Sales Presentations
  • How to structure your presentation
  • The five step approach to making a great presentation
  • The art of storytelling and its impact on the audience
  • Stories for introducing a product or company
  • How to present an introductory story
  • Product story- talking about the attributes and testimonials
  • Presenting product stories to convince customers

Available Course Sessions

Please click here to stay updated on upcoming sessions.

Trainer Profile


James is a trainer, PR consultant and author. The co-creator of Singapore’s comic icon ‘Mr. Kiasu’, He has co-written a series of comic books as well as authored books on his military experience. He develops comic strips for magazines and writes scripts for various media. His recent book entitled ‘On a Street in Singapore’ was featured in the Sunday Times’ best seller list and was awarded the Reader’s choice award 2011.

James started his career as an army officer and eventually moved into education and public relations. Following his 15 year stint in the army, he set up a publishing and design company with some friends. After five years in the publishing business, James left to pursue his interest in training and PR Consulting.

He is an associate trainer at the Management Development Institute of Singapore. He conducts seminars and workshops on creative thinking, communication, motivation, anger and stress management in Singapore and the Asian region.

James is also a certified EQ trainer and enjoys working with corporations, charity organizations, schools, youth groups and helping individuals to achieve their personal potential.

Quotes from Clients/Participants
“James is able to relate to the audience at a personal level, he employs real life case studies to teach, inspire and motivate each individual to explore his personal creativity”
Eric Mak, Director, Atlas Associates S Pte Ltd
“James brings a wealth of professional experience in training and counselling into his workshops, his ability to use humour also helps to keep participants enthused and alive”
Jaspal Singh, Chief Operating Officer, Telecentre S Pte Ltd
“Having been a teacher, military officer, humour writer and entrepreneur makes James an excellent trainer who uses real world examples to illustrate his points and motivate the audience”