The Art of Influencing and Persuasion


Course introduction

The ability to effectively influence and persuade lies at the heart of our personal and professional lives. The capacity to persuade is the key to effective leadership; whether the goal is to convince one person in a face-to-face encounter, influence a group in a meeting, sway an entire organisation, or win over the broader community.

This program is based on proven principles and techniques of effective persuasion derived from the psychology of human behaviour. The powerful tools acquired on this program work in written communications and public speaking. They also work in one-on-one and small group interactions where most persuasion takes place.

Course Benefits

Upon completion of this workshop, participants will be able to;

  • Gain insight into personal behaviour and understand how our personality and work behavior influences our ability to persuade and influence others
  • Understand the interpersonal skills needed for persuasive influencing
  • Complete a behaviour analysis and understand their influencing style
  • Determine how our social skills and interactions determine our ability to influence and persuade others
  • Master Cialdini’s 6 principles of persuasion
  • Understand how to be assertive but not aggressive or passive
  • Develop assertive influencing skills with all stakeholders including your boss
  • Create an action plan for greater persuasion

Target Audience

  • Anyone who needs to plan and execute small or large scale events
  • Anyone who wishes to increase their skills and knowledge in managing events

Course Outline

Module 1: The role of personality

  • 4 main types of personality
  • Personality profiling test
  • How personality type affects persuasion
Module 2: Perception management
  • How perception affects persuasion
  • Verbal: choice of words
  • Vocal: tone of voice
  • Verbal: visual aids, dressing and demonstrations
Module 3: Persuasive communication skills
  • Effective Social and Communication skills in persuasion
  • Hands-on practises
Module 4: 6 Principles of Persuasion
  • How can we apply Dr Cialdini’s 6 principles?
  • Reciprocity: givers gain
  • Commitment and consistency: people don’t like to contradict themselves
  • Social proof: monkey see monkey do
  • Authority: the power of uniforms
  • Liking: the law of the same
  • Scarcity: limited time only!
Module 5: Psychology of persuasion
  • Understanding persuasion from the psychology angle
  • The exceptions
  • The persuasion challenge
Module 6: 3-Step Persuasion
Module 7: Assertion without aggression
Module 8: Persuading people different from us
Module 9: Power Closing

Available Course Sessions

Please click here to stay updated on upcoming sessions.

Trainer Profile

Ivan Phua

A self-motivated, engaging and experienced trainer, Ivan Phua is able to conceptualize and present contents captivatingly and professionally. His easy-going and relational style helps build rapport with participants and draws out key learning concepts. Capable in research and planning, he develops programs and workshops that meets the needs across various industries.

Ivan is creative and dynamic and he inspires clients to improve their current and future fulfilment and performance by increasing their ability to accomplish through changing their attitudes and habits and developing their skills and knowledge. He brings the best out of them and is able to make things relevant yet fun, refreshing yet applicable and keeps his audience engaged. He propels his workshops with highly interactive fun and humor to schools, Institutes of Higher Learning and organizations.

Prior to becoming a Corporate Trainer, Ivan held various management roles including Sales & Marketing, Operations and Services in different industries. His passion in people development helped him forged close relationships with his clients and provided valuable solutions and support to their challenges and led them to improve their competence and awareness.

Trained close to 1,000 staff from frontline, middle to senior management from various industries like F&B, Service, Retail, Education, Government, SMEs and MNCs on Presentation Skills, Teambuilding, Time Management, Customer Service, Leadership & Motivation, Stress Management, Interviewing Skills and Performance Management.