While there is today much emphasis placed on digital platforms, the vast majority of sales communication is via print and paper formats. This runs across sales literature, packaging, brochures, and flyers, the point of sale material, catalogues, press advertising and posters. Print remains the most trusted and persuasive of all platforms and media.
Upon completion of this workshop, participants will be able to;
Anyone involved in the Production or Approval of printed Literature. Sales and Marketing Staff, Junior Designers, Corporate Communications Staff, PR Executives.
The Strengths and Weaknesses of Print as a Platform
Allein is a well-known figure in the advertising scene in Singapore. He came to the island from London in 1979 to work on the Singapore Airlines account where he was the first Creative Director appointed by Batey Ads. He subsequently worked for Fortune, Leo Burnett, Saatchi Compton (Saatchi & Saatchi), Chiat/Day/Mojo before buying over the agency and becoming a partner and Executive Creative Director.
He has won over 41 creative awards in USA, Canada, UK and in the Asia Pacific region. He was a founder of the Creative Circle of Singapore and the founder and first President of the Designers Association of Singapore. Over the years he has worked on major accounts and brands such as British Rail, Knorr, Cadbury, Procter & Gamble, Mitsubishi Electric, Qantas, Australian Tourist Commission, Singapore Tourism Board, Mercedes Benz, Toyota, UOB, DBS, Shangri-La Hotels and many others. Over the years he has helped win millions of dollars of new business for his agencies and help his clients increase sales by remarkable jumps.
Allein retired from agency life at the end of 2000 but remained connected by establishing AdAsia, a trade magazine for the advertising, marketing and media community. This was voted by Society of Publishers Asia as the Best Trade Magazine in Asia. He has moved this print magazine into a digital platform in 2011.
He has lectured at IAS, SIM and Syracuse University N.Y. on advertising and marketing and spoken at several regional conferences on internet publishing, marketing to the silver generation and other topics. He currently sits on the Advisory Panel for Nanyang Polytechnic Design School and is also Secretary of the Association of Media Owners Singapore. He is a Fellow of the Royal Society of Arts.