AMA's 5-Day "MBA" Workshop

SIM Professional Development

Course introduction

In a business climate that demands excellence all the time, you need the variety of skills that lead to outstanding performance in every aspect of your job. AMAs 5-Day "MBA" Workshop is the fast track to refreshing your knowledge base, making more informed decisions, developing successful strategies and achieving your personal and organisational goals. This accelerated, 5-Day "MBA" presentation surveys the core curriculum covered in most university-level graduate business programmes. The knowledge that youll acquire in this interactive learning experience will provide you with a strong overall business foundation. With the 5-Day "MBA" seminar, youll discover how various components of a business must be linked, aligned and integrated into a successful business system. And youll gain a firm grasp of modern management practices. While this seminar is no substitute for a two-year business degree, this 5-Day "MBA" programme will equip you with the ability to identify the most effective business tools and strategies to help you - and your company - keep and hone your competitive edge.

Course Benefits

Participants will learn how key components of various business units must be integrated and aligned to achieve short and long-term success.

Course Outline


  • Basic accounting concepts and their relevance to the workplace
  • Key financial statements: income statement, balance sheet, retained earnings statement, cash flow statement
  • Applying commonly used business unit performance measures to your business
  • Assessing a business units cost and identifying the means to improve profitability
  • Basic concepts of strategy and the importance of developing a competitive strategy
  • Understanding and using selected analytical and strategic tools
  • The principle roles of a manager and the basic function of management
  • Understanding leadership styles and their use in day-to-day situations
  • The role of marketing and the marketing perspective
  • The 5 Ps of marketing - positioning, product, pricing, placement (distribution) and promotion - and their importance to business success

Available Course Sessions

Please click here to stay updated on upcoming sessions.

Trainer Profile

Alfred Chan, Spencer Chan OR Lau Tat Chuan

Alfred Chan is Executive Director of Imperial Consulting, Singapore. He has been in management consulting for over 20 years, with Arthur D. Little, Andersen Consulting (now Accenture), Arthur Andersen and KPMG, in the last two firms as a Partner and a Director respectively. Prior to management consulting, he was in investment banking with JP Morgan and DBS Bank. Mr Chan has an MBA (Finance Major) from Columbia Business School in New York and a BE (Hons) in electrical engineering from the University of Melbourne, earned under a Colombo Plan Scholarship.

Spencer Chan has over 30 years of professional experience and more than 23 years in marketing, that spans a spectrum covering fast-moving consumer goods, personal computers and consumer banking. Mr Chan brings with him a rich and diverse set of hands-on marketing experise. He has also worked extensively in the USA, Europe, Central America, the Middle East and Asia, spending more than 13 years overseas gained from world-class companies like Proctor & Gamble, Hewlett-Packard, and Citibank and across international borders ranging from Europe, the Middle East, Central America and Asia.

He brings a wealth of practical business insights and is known for his clear and strategic thinking as well as his ability to help clients translate concepts and strategies into implementable programs to achieve measurable results.

A former Colombo-Plan scholar and Rotary International Foundation Fellow, Spencer has conducted extensively both academic classes and in-company workshops in sales, marketing and customer satisfaction in Europe and in Asia. Spencer holds a Bachelors degree in Mechanical Engineering from the University of Western Australia and a Masters degree in Business from Purdue University.

For 10 years, Lau Tat Chuan has been utilising design thinking and experiential methodologies to facilitate team learning and strategising for innovative solutions. He is also an executive coach and faculty at the Center for Creative Leadership; and a Board Certi­fied Coach recognised by the Center for Credentialing & Education in the US.

Prior to this, he had over 15 years of private-sector experience in organisations such as Honeywell, Andersen Consulting (now Accenture), Wuthelam and Citigroup. He holds an MBA from the Sloan School of Management (MIT) and a Masters in Human Resource from the George Washington University.