Writing Persuasive Email & Letters that Get Results

Marketing Institute of Singapore - Executive Development

Course introduction

In the world of business, time is of the essence. Business writing has to be done fast, with the objective of achieving the desired outcome. Correspondence has to be clear, concise, correct, courteous and coherent so the reader can understand and respond equally fast. This course arms participants with the writing skills to produce client letters, emails and short reports which are clear, organised, readable, that flow logically and manifest the appropriate style.

Target Audience

For anyone interested in improving their business writing skills for effective communication.

Course Outline

Emphasising Business Correspondence

  • Keeping the writing objective in mind
  • Keeping the reader in mind
  • Organising the points to create a logical flow of ideas
  • Organising the points according to emphasis
  • Achieving clear, concise and coherent writing
  • Using action verbs instead of abstract nouns
  • Using the active voice
  • Using parallel constructions
  • Limiting ideas in sentences
  • Enhancing readability with good layout, use of transition words, paragraphs, summaries, and weeding out wordiness
Setting the Style (Tone and Formality)
  • Applying the right tone when writing to familiar clients and MNC clients
  • Writing for technical and non-technical readers
  • Being conversational
Employing Editing Skills
  • Editing and proofreading for the following to enhance readability:
    - Clarity
    - Coherence
    - Consistency
    - Accuracy
    - Courtesy
    - Spelling, punctuation, grammar

Available Course Sessions

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Trainer Profile

Valerie Valberg-Yeoh

Valerie Valberg-Yeoh brings to the course 26 years of experience in communications. The top graduate of her cohort of teacher trainees became Editor of Singapore Airlines' award-winning house newspaper, Outlook. Her particular expertise is linguistics. After an overseas stint, Valerie returned to teach Communications Skills at the Singapore Polytechnic.

Valerie has been conducting training in both written and spoken communications. In 1993, she won the PAN SE Asian Toastmasters' Speech Competition and has added presentation skills and speech training to her courses. She also conducts courses for the Institute of Public Relations.

Among Valerie's corporate lients are the Singapore National Employers' Federation, Creative Technology, Visa International, Singapore Technologies, GlaxoSmithkline, Nanyang Polytechnic and the Monetary Authority of Singapore.