Social Media Recruitment Strategies

Marketing Institute of Singapore - Executive Development

Course introduction

This course is designed to equip HR and in-house recruiters with practical application of social sourcing, social job distribution and employer branding to attract the best talent to your organisation. This interactive course will deliver insights and share experiences that will build your skills and help you make your recruitment process more social and effective. Practical application of the insight is a critical part of this course, enabling you to experience social recruiting through a range of exercises. Employers now can reach a global audience of over 3.5bn cost-effectively and access passive talents that are not actively looking for a job. These proven techniques will cut your recruitment costs and save you time on filling open positions.

Target Audience

This course is suitable for those actively involved in the recruitment process, including recruiters, HR practitioners, headhunters, or anyone looking to use social media for recruitment.

Course Outline

  • Overview: The world of social media
  • Deep dive: What is social recruiting and the social recruiting marketplace?
  • Exercise: The significance of your employment brand – how's yours?
        A look at the social tools:
  • LinkedIn
  • Facebook
  • Twitter
  • Google+
  • YouTube
  • Other social channels and tools
  • Advertising using social media – how to make yours stand out
  • Deciding social channels that will suit different roles
  • Integration with organisation platforms and corporate communications
  • The applicant experience using social channels
  • Measuring and monitoring social recruitment
  • Creating your social recruitment strategy
  • Next steps and planning specific actions

Available Course Sessions

Please click here to stay updated on upcoming sessions.

Trainer Profile

Martin Ross

Martin Ross has over 19 years of marketing and consulting experience in various industries including broadcasting, advertising, publishing, IT and management consulting. He has consulted with clients on a range of business, management and leadership issues across the region including New Zealand, Australia, Malaysia, India, Thailand, Philippines, Indonesia, South Korea, Japan, Middle East and Hong Kong.

As an active marketer and facilitator he has done work with regional brands including, Canon, Sony Electronics, Singapore Tourism Board, P&G, Loreal and many others. He also works closely with the world's leading media, creative agencies, publishers and their clients including, MEC Global, Zenith Optimedia, Mindshare, Universal McCann, XM Asia, OgilvyOne, Arc Worldwide, Yahoo! Microsoft Advertising, AsiaOne, MediaCorp, BBC, CNN and many others.